SRM 334 Test 1 || Questions and 100% Verified Answers.
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Module
SRM 334
Institution
SRM 334
The Old Model (1850s-1980s) correct answers Emergence of sport media coverage
•Exclusivity and Publicity
Sports + Media = $$
•Controlling content
"It's a good thing we didn't see that; otherwise we'd have to report on it." correct answers Quote on babe ruth running naked thru a train ca...
SRM 334 Test 1 || Questions and 100% Verified Answers.
The Old Model (1850s-1980s) correct answers Emergence of sport media coverage
•Exclusivity and Publicity
Sports + Media = $$
•Controlling content
"It's a good thing we didn't see that; otherwise we'd have to report on it." correct answers Quote
on babe ruth running naked thru a train car
Billie Jean King correct answers Example of the "Old Model"
Knew a story would be released announcing she was gay, so she called a press conference so she
could control the story
The New Model (1990s - Present) correct answers Advances in technology
•Rise of cable television, "Thrilla in Manila", PC, Internet, home satellite, and digital
transmission
Impacts
•Weakened the power of mass media •Empowered fans
The New Model: More Choice in
Consumption correct answers Multiple consumption options:
•College football on TV
•Internet - audio and live streaming
•Satellite radio services
Key demographics and niche audiences
Rise of the Sports Fan correct answers Audience as actual participants in the communication
process
•Creating and distributing own content
Hyper Localism correct answers High school sports coverage
•ESPN local websites
•Pressure for local media
A-Rod correct answers example of the "New Model"
A Brief History: Magazines correct answers The Sporting News: the "Bible of Baseball" Until
the Arrival of Sports Illustrated
A Brief History: Newspapers
(early on) correct answers Newspaper wars in New York
New York World
New York Times
New York Journal
, Focused mainly on baseball
Exposing scandals and creating heroes and celebrities
A Brief History: Newspapers
(later on) correct answers Sports reporting begins to change
Rise of the blogs
Loss of advertisers
A natural evolution?
Relating with Content Providers correct answers What are content providers?
Mutual need for each other
Downside of reporting negative news
Fan reaction
Controlling the negativity
Publications, News conferences, Limitations
Using technology to establish relationships
Relating with Audiences correct answers Changes in providing content
Technology is the driving force behind these changes
The role of the sportswriter correct answers Old model of sport communication
New model of sport communication
More stories, less money
Good media relations means creating good relationships with audiences by any means necessary
Radio correct answers The Roaring 20s
David Sarnoff, founder of RCA
The benefits of live sports programming
Refocus on types of programming
The growing world of satellite sports radio
Sports talk radio
Operating costs
Maintain the local angle
Television: National Level correct answers Leader in terms of delivering sports content
Early obstacles
Costs and Technology
On the rise in the 1950s
"The best football game ever played"
Major TV networks correct answers NBC, ABC, CBS
Annual NFL TV Rights correct answers 1965: $7M
2015: $7 Billion
TV Ratings correct answers Ratings are going down, down, down Niche audiences
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