IMC 104 Final (Ivy) questions and Answers Latest Update Fully Solved 100%
4 views 0 purchase
Module
IMC 104
Institution
IMC 104
1. Spot television advertising gives companies the opportunity to run their ads in individual markets
rather than on a national basis. - True
2. The commercial execution technique best suited for using a satisfied customer is slice-of-life. -
False, testimonial
3. Coupons account for almost 30 ...
IMC 104 Final (Ivy)
1. Spot television advertising gives companies the opportunity to run their ads in individual markets
rather than on a national basis. - True
2. The commercial execution technique best suited for using a satisfied customer is slice-of-life. -
False, testimonial
3. Coupons account for almost 30 percent of all consumer sales promotions. - False, 70 percent
4. Television advertising is as consumer focused as marketing gets without resorting to personal selling. -
False, internet marketing is
5. Products in highly competitive categories do not benefit from the use of sales promotions. -
False, sales promotions helps attract first time buyers and steal competitor's customers (pg. 218)
6. Direct mail and mobile can be integrated by using a QR code. - True
7. Like advertising, sales promotions tells consumers why they should buy a product. - False, sales
promotion gives the target an incentive to ACT QUICKLY to the advertised message
8. Coupons, sampling and bonus packs are in-store promotions. - True
9. A company's website does not need to reflect the same tone of voice and visual cues as the other
pieces in its IMC campaign. - False, they should match
10. Guerilla marketing is an interactive event used to showcase a brand and attract attention with a
memorable message. - True? her powerpoint said "memorable and often unconventional
encounters" you decide.
11. One of the advantages of utilizing coupons is that the results are easily tracked. -
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ACADEMICMATERIALS. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.27. You're not tied to anything after your purchase.