LSUS MBA 706 Saleh Exam 01 Questions and Complete Solutions Graded A+
16 views 0 purchase
Module
LSUS MHA 706
Institution
LSUS MHA 706
1. The term "PEST" in a strategic perspective refers to Answer: Answer: Political, Economic, Social, and Technological factors
2. The focus of strategic business decisions includes all of the following Answer:-
Answer: Establishing long-term goals, Analyzing the organization's external and inter...
LSUS MBA 706 Saleh
Exam 01 Questions
and Complete
Solutions Graded A+
Denning Muriithi [Date] [Course title]
, LSUS MBA 706 Saleh Exam 01
1.The term "PEST" in a strategic perspective refers to Answer: Answer:
Political, Economic, Social, and Technological factors
2.The focus of strategic business decisions includes all of the following
Answer:-
Answer: Establishing long-term goals, Analyzing the organization's
external and internal environments, Making decisions about the
organization's direction and scope
3.The concept of Marketing Myopia is closely related to Answer: Answer: A
narrow definition of one's business
4.A balanced scorecard for measuring success includes the following mea-
sures Answer: Answer: Financial performance, customer knowledge,
internal business processes, learning and growth
5.Which one of the following are the stages in the strategy development
process? Answer: Setting objectives, evaluating strategic options, and
implementing strat- egy
6.The marketing mix, often referred to as the 4 P's, consists of Answer:
Answer: Product, Price, Promotion, Place
7.Business orientations include all of the following Answer: Answer:
Production orientation, sales orientation, market orientation, and
societal orientation
8.The concept of marketing as being too important to be left only to the
marketing department is attributed to Answer: Answer: David Packard
9.What does strategic marketing contribute to business? Answer: It helps
in making major decisions affecting the long-term direction of the
business
10.What does it mean when a company has a sales orientation? Answer:
The company is all about aggressively selling and convincing customers
to buy products
11.The consequence of change can be Answer: Answer: New opportunities
12.What is the purpose of a marketing strategy? Answer: To define core
competencies, understand the external environment, and offer an
integrative approach to deci- sion-making
13.What kind of change can be caused by the impact of competition
or environment? Answer: Evolutionary
14.Which orientation focuses on what a company can already do and
what skills it has to create a new product? Answer: Production
orientation
15.What are the elements of a marketing orientation philosophy? Answer:
Cus- tomer-focused, competitor-focused, marketing integration,
2/
10
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller YourExamplug. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £10.62. You're not tied to anything after your purchase.
