Generic strategies
a.
Occur when a company can outmatch its rivals in attracting and maintaining its customers.
b.
Represent basic ways that domestic and multinational companies keep and achieve competitive advantage.
c.
Are all based on finding ways to provide superior value to the custome...
a.
Occur when a company can outmatch its rivals in attracting and maintaining its customers.
b.
Represent basic ways that domestic and multinational companies keep and achieve competitive
advantage.
c.
Are all based on finding ways to provide superior value to the customer.
d.
None of the above correct answers Represent basic ways that domestic and multinational
companies keep and achieve competitive advantage
Which of the following is a primary generic strategy?
a.
Cross country subsidizing
b.
Low Cost
c.
Competitive pricing
d.
Critical success factors correct answers Low Cost
Differentiation leads to higher profits by
Charging a higher price than competitors.
Offering the customer better value.
Offering a product with more features and quality.
All of the above correct answers All of the above
A low cost strategy leads to higher profits by
a.
Charging a higher price than competitors.
b.
Offering the customer products with more features.
c.
The cost savings that firms achieve.
d.
Adding unique features to products. correct answers The cost savings that firms achieve.
__________ strategies achieve higher profits by charging higher prices.
,a.
Low cost
b.
Differentiation
c.
Competitive advantage
d.
Generic correct answers Differentiation
The value chain
a.
Represents a generic strategy.
b.
Represents all the activities that a firm uses to market and deliver its products.
c.
Represents all the activities that a firm uses to design, produce, market, deliver, and support its
products.
d.
None of the above correct answers Represents all the activities that a firm uses to design,
produce, market, deliver, and support its products.
Upstream activities in the value chain are concerned, in part, with
a.
The primary activities.
b.
The support activities.
c.
Input logistics.
d.
After market service. correct answers Input logistics.
Support activities include
Research and development.
Service repair.
Output logistics.
None of the above correct answers None of the above
Sales and dealing with distribution channels refer to _________ activities in the value chain.
a.
Upstream
b.
Support
,c.
Secondary
d.
Downstream correct answers Downstream
Capabilities that lead to competitive advantage must be
a.
Valuable, rare, and easy to copy.
b.
Fairly substitutable.
c.
Valuable, rare, and hard to copy.
d.
None of the above correct answers Valuable, rare, and hard to copy.
Competitive strategies
a.
Are examples of basic generic strategies.
b.
Are moves multinationals and other companies use to defeat competitors.
c.
Can be low cost or differentiation.
d.
All of the above correct answers Are moves multinationals and other companies use to defeat
competitors.
Offensive strategies
a.
Are examples of basic generic strategies.
b.
Are direct targeting/attacking of rivals.
c.
Are attempts to reduce the risk of being attacked.
d.
Are used to convince other firms to seek other targets. correct answers Are direct
targeting/attacking of rivals.
Defensive strategies include
Direct attacks, end-run offensive, and acquisitions.
The generic strategies.
Counter-parries.
None of the above correct answers None of the above
, Strategies used to attempt to reduce the risk of being attacked are
a.
Defensive competitive strategies.
b.
Offensive competitive strategies.
c.
Generic strategies.
d.
None of the above correct answers Defensive competitive strategies
Counter-parry
a.
Is an example of an offensive strategy.
b.
Is an example of a generic strategy.
c.
Is fending off a competitor's attack in one country by attacking the competitor in another
country.
d.
None of the above correct answers Is fending off a competitor's attack in one country by
attacking the competitor in another country.
Corporate level strategies
a.
Are similar to the generic strategies.
b.
Pertain to the operation of corporate divisions.
c.
Are concerned with how single business companies choose strategies.
d.
Are concerned with how companies choose their mixtures of different businesses. correct
answers Are concerned with how companies choose their mixtures of different businesses.
Business level strategies
a.
Include only the generic strategies.
b.
Pertain to the operation of multiple businesses.
c.
Are concerned with how single business companies choose strategies.
d.
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