afterimage - ✔✔ANSW✔✔..is a visual phenomenon in which our perception of the
saturation and value of colors is influenced by the color and value of surrounding colors
analog media - ✔✔ANSW✔✔..formats correspond to something else. for example, an
electronic format for replicating sound or images uses electrical impulses that modulate
the current
analogic symbols - ✔✔ANSW✔✔..are analogous or similar to what they represent, for
example, road maps, portraits, and photos
arbitrary grapics - ✔✔ANSW✔✔..are abstract symbols that have no visual resemblance
to the object
atmospheric perspective - ✔✔ANSW✔✔..makes object appear smaller in the distance
and parallel lines look as if they become closer and merge the farther way we are from
them
binocular - ✔✔ANSW✔✔..related to the two eyes
brightness - ✔✔ANSW✔✔..the intensity or vividness of a color
Closure - ✔✔ANSW✔✔..Closure is related to continuation and refers to when the brain
will perceive the whole, by filling in the missing information.
codes - ✔✔ANSW✔✔..are the structures of a message which enable it to be
transmitted. for example, words are the code of language and the code in digital
computer systems is binary math
cognitive science - ✔✔ANSW✔✔..explores the nature and functioning of the mind
through the use of computers
concept-related graphics - ✔✔ANSW✔✔..capture the essence of an object and stylize it
Continuation - ✔✔ANSW✔✔..The brain does not prefer sudden or unusual changes in
the movement of a line. Objects viewed as belonging to a continuous line will be
mentally separated form other objects that are not part of that line. This also refers to
, objects that are partially blocked by a foreground object with the viewer's mind
continuing the line to achieve graphic closure.
culture codes - ✔✔ANSW✔✔..are conventions that allow an individual to detect
meaning in signs. the discovery culture codes is of major interest to scholars studying
semiology
denotation - ✔✔ANSW✔✔..is the primary association a word has for members of a
particular linguistic community
desktop metaphor - ✔✔ANSW✔✔..is a computer environment that uses visual icons of
objects typically found in an office to help make it easier for people to use computers
desktop publishing - ✔✔ANSW✔✔..electronically integrates text and graphics to
produce documents by either laser printers or high-quality printing presses
digital symbols - ✔✔ANSW✔✔..are totally arbitrary, for example, words in language
display type - ✔✔ANSW✔✔..is type sized 14 points or over
foreshortening - ✔✔ANSW✔✔..is the appearance of a decrease in size of an object as
its length is turned away from the viewer
gestalt theory - ✔✔ANSW✔✔..argues that visual perception is the result of organizing
visual elements or shapes into groups
Graphic symbols are categorized into three different levels of abstraction -
✔✔ANSW✔✔..1. Image related graphics
2. Concept-related graphics
3. Arbitrary graphics
hue - ✔✔ANSW✔✔..is the actual color itself and is often called chroma
iconolography - ✔✔ANSW✔✔..is the study of symbols
iconology - ✔✔ANSW✔✔..is the study of symbols in relation to a specific historical
period
ideograms - ✔✔ANSW✔✔..are signs that represent ideas
immersive virtual reality - ✔✔ANSW✔✔..surrounds the user within a computer-
generated environment; these systems generally utilize goggles or a helmet that
features small monitors positioned in front of the user's eyes
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