AC3.1 PLAN A CAMPAIGN FOR CHANGE RELATING TO CRIME – Domestic
Abuse 10mark
Detailed and appropriate plan for campaign, relevant to selected assignment brief, includes
clearly described actions in a relevant time sequence.
‘SHATTER THE SILENCE’.
FOCUS OF CAMPAIGN
The focus of my campaign is domestic abuse. In the brief, I have found that
Mrs. Bob has suffered from domestic abuse and where domestic abuse this
crime is constantly unreported and unrecorded. This may be because of
personal, cultural and social factors such as fear, or shame. The crime survey of
England and Wales show that 82% of women who had experienced domestic
abuse in the last year had not reported the crime to the police. The name of
my campaign is ‘Shatter the silence’ where it aligns with the aims of my
campaign in raising awareness for domestic abuse, and to encourage victims to
speak up and report their experience. My campaign is inspired by Clare Wood,
who was a victim of domestic abuse. Clare was abused by her boyfriend and
after trying to end the relationship, George Appleton strangled her to death
and set her alight. Clare's father headed a campaign for change which
successfully launched Clare's law, a scheme that allows individuals to request
for their partners history of violence. In 2017 alone, 1.2mill women experience
abuse, it is evident that domestic abuse is still a huge problem and so I have
dedicated this campaign to encouraging victims to share and report their
experiences.
AIMS OF CAMPAIGN
I aim to raise awareness for domestic abuse where I hope to encourage victims
and survivors to share their stories, combatting the factors that contribute to
the high levels of unreported domestic crime (change in awareness). I plan to
achieve a notion in my campaign that strives for a change in the perceptions
and awareness on domestic abuse, where women feel confident and
supported enough to seek support and speak out about their experiences. This
is because I feel there is a lack of attentiveness around this crime from the
authorities where there is not enough funding or time dedicated to raising
awareness and improving the levels of reporting - despite statistics that show
one in four women will be a victim in their lifetime, and where less than 24% of
domestic abuse is reported to the police!
, OBJECTIVES OF CAMPAIGN
The objectives of my campaign collectively contribute to achieving my aims. I
want to reach this by producing merchandise that will help me to raise funds
that are invested into my campaign and to domestic abuse victims where they
are able to get the support that they need. I aim to sell 150 tote bags, 150
shirts and 500 badges and to achieve this I will research different
manufacturers and websites to create and promote my merchandise, for it to
be the best quality and raise higher sales, allowing a higher margin of profit. By
allowing individuals to access my merchandise online will cater a reach to a
plethora of people and diversified groups from different backgrounds, ages etc
that I may not attract with a ‘pop-up' stall for instance. I aim to sell half of my
merchandise to break even and the rest to collect funds. Another objective is
aiming to produce and distribute a total of 3000 units of A3 posters around
London to familiarise and create a trend-effect. I will look to put up 300 a day,
in different locations in London that are visited often by women such as female
gendered toilets, to effectively reach my target audience. Additionally, I will
actively post and make use of the algorithms of social media to successfully
reach my target audience online and popularise my campaigns aims. I will look
to analytics that successfully receive engagement from my target audience of
the public, specifically women aged between 18-40 years old – for at least
6000 views a day. As, 86% of the United Kingdom uses at least one social
media platform, with 51.6% being women.
JUSTIFICATION OF CHOICE OF CAMPAIGN
I have selected this campaign prior to witnessing the mental and physical
effects of domestic abuse on my loved ones, first-hand. They did not report
their cases to the police because of their fear, embarrassment, and even love
for their abusers. There is a huge lack of public awareness regarding domestic
abuse where more than 2 out of 3 victims stay silent. This crime remains
hidden where it is usually committed within homes, where it is concealed from
friends, family and the police unless a victim speaks out. A real-life example is
the case of Clare Wood. Clare was abused by her boyfriend and after trying to
end the relationship, George Appleton strangled her to death and set her
alight. Clare's father headed a campaign for change which successfully
launched Clare's law, a scheme that allows individuals to request for their
partners history of violence. The CSEW estimated that 2.4 million adults aged
16 and over experienced domestic abuse (with 699,000 being men), it is
