Practice Test A - Digital Marketing Associate Questions And Answers 2024/2025
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Module
Digital Mktg Associate
Institution
Liberty University
Practice Test A - Digital Marketing Associate Questions And Answers 2024/2025
What is a pixel custom conversion?
a. A cookie that lives on every page of the website to capture data
b. A preset list of events on Facebook for common actions people take on its website
c. An event that a business c...
Practice Test A - Digital Marketing Associate Questions And Answers 2024/2025
What is a pixel custom conversion?
a. A cookie that lives on every page of the website to capture data
b. A preset list of events on Facebook for common actions people take on its website
c. An event that a business can define to collect information about actions taken on its website
d. A piece of code written by a business to track actions taken on its website - ANS-✔✔An event that a
business can define to collect information about actions taken on its website
Which two variables are available for split tests? (Choose 2)
Bid type
Placement
Audience
Objective - ANS-✔✔Audience
Placement
How many levels exist in the Facebook campaign structure?
4
2
5
3 - ANS-✔✔3
,What action does a business want its customers to take if it selects Engagement as its campaign
objective?
Visit its website
Like a post
Remember an ad
Make a purchase - ANS-✔✔Like a post
Which three parameters can be used to reach potential customers and determine a Core Audience?
(Choose 3)
App Activity
Ethnicity
Gender
Location
Age - ANS-✔✔Location, Age & Gender
What's the difference between reach and impressions?
a. Impressions and reach are different words for the same thing, which is how many people saw an ad.
b. Impressions and reach are different words for the same thing, which is how many times an ad
appeared on a screen.
c. Impressions refers to how many people saw an ad. Reach refers to how many times an ad appeared
on a screen.
, d. Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many
people saw an ad. - ANS-✔✔Impressions refers to how many times an ad appeared on a screen. Reach
is an estimate of how many people saw an ad.
A business set up a campaign. During the process, it tested different placements and observed a higher
estimated total reach when it selected automatic placements. What caused this result?
a. Automatic placements more efficiently distributed the ad bids.
b. Automatic placements more efficiently adjusted the cost control.
c. Automatic placements more efficiently set up a bid cap.
d. Automatic placements more efficiently allocated the ad set budget. - ANS-✔✔Automatic placements
more efficiently allocated the ad set budget.
When can you include a link to your website?
When you promote a post
When you create an ad
When you create a post
When you boost a Page post - ANS-✔✔When you create an ad
A bank releases a mobile banking app and wants to increase app downloads with its new customers.
Which campaign objective should the bank use?
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