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Shelter advert analysis OCR A Level Media Studies
- Module
- Media messages
- Institution
- OCR
Being aware that this is part of the 2025 examination changes, here are my notes to help you analyse the Shelter advert.
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Shelter: Media Studies- Their facial expressions are quite sad and quite serious and that acts as an enigma
code because we immediately wonder why they're so sad
- A lot of print adverts show people very happy so seeing quite an unusual
representation of people in an advertising campaign makes us wonder what is wrong
with them
- The people chosen to be in this advert are really quite diverse
- You've got both men and women and it's quite hard to determine their age and their
ethnicity
- They've done that because they want the adverts to target a really wide range of
people because homelessness and poverty affects a huge range of diverse people
so they didn't want to target a very specific audience and make assumptions about
who is likely to be homeless
- The wording on the adverbs is bright, red bold and sans-serif which means it's very
simplistic and it communicates common fears that people have when they're in these
situations
- “We can help”- it's short and simple because it immediately communicates to an
audience that there isn't an easy solution
- “Thousands of people” connotes to the audience that shelter have been really
successful in helping people in the past
- There's a use of a search bar image within the advert and it clearly is targeting
people who are now spending a lot of our time online
- Showing the search bar option is a great way of targeting online audiences younger
and that would be people who've grown up around technology and are more
comfortable using online technology
- They feel ashamed to admit to people that they're in this situation so offering an
online search which shows them how to search for information online might be quite
attractive and engaging for that audience
- A lot of people within Britain maybe have English as a second language and so
showing very simple ideas of how to search and what wording to search for is a really
great way of communicating with them visually
- The advert repeats the branding of the word “shelter” several times and that makes it
really memorable and creates this idea that shelter itself is an important and reliable
trustworthy recognizable company
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