MKTG 3310 Exam 4 Wolter Auburn || with Errorless Solutions 100%.
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Module
MKTG 3310
Institution
MKTG 3310
parts of the communication process correct answers sender
encoding
message
media
decoding
receiver
response
feedback
noise
How do the parts of the communication process translate into marketing promotions? correct answers For the message to be effective, the senders encoding process must...
MKTG 3310 Exam 4 Wolter Auburn || with Errorless
Solutions 100%.
parts of the communication process correct answers sender
encoding
message
media
decoding
receiver
response
feedback
noise
How do the parts of the communication process translate into marketing promotions? correct
answers For the message to be effective, the senders encoding process must mesh with the
receiver's decoding process.
The more the sender's field of experience overlaps with that of the receiver, the more effective
the message is likely to be.
What must marketers understand to communicate with customers? correct answers identify a
target audience
determine the communication objectives
design a message
choose the media outlet to send the message
select the message source
collect feedback
Explain why the KFC ad on Walking Dead could have been potentially troubling. correct
answers If the ad is followed by the wrong thing or if it is seen at an inconvenient time, it can
change the way people feel about the product or brand.
5 main categories of the promotion mix correct answers advertising
sales promotion
personal selling
public relations
direct and digital marketing
Sales Promotion weaknesses correct answers effects can be short-lived
not as effective in building long-run brand preference and customer relationships
Personal Selling correct answers personal presentation of the firm's sales force for the purpose of
engaging customers, marketing sales, and building customer relationships
Personal Selling strengths correct answers most effective in certain stages of buying process
builds buyer preferences
one-on-one so they can assess each person's needs and characteristics
allows customer relationships
buyer feels greater need to listen and respond
Personal Selling weaknesses correct answers size of sales force is harder to change
expensive
Public Relations correct answers building good relationships with the company's consumers
publicity, good corporate image, handling unfavorable rumors
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