consumer market correct answers the sum total of individuals and households that buy goods and services for personal consumption
consumer buyer behavior correct answers is the buying behavior of individuals and households who buy goods and services for personal consumption
stimulus response c...
MKTG 3310 EXAM 2 || A+ Graded Already.
consumer market correct answers the sum total of individuals and households that buy goods and
services for personal consumption
consumer buyer behavior correct answers is the buying behavior of individuals and households
who buy goods and services for personal consumption
stimulus response correct answers environment --> buyer's black box --> buyer responses
ex. gas prices
culture correct answers most basic cause of a person's wants and behavior
learned and it reflects basic values, perceptions, wants, behaviors
subcultures correct answers groups of people with shared value systems based on common life
experiences and situations
subculture examples correct answers - Hispanic (fastest growing)
_ African American (growing influence)
- Asian (most affluent)
cross cultural marketing correct answers the practice of including themes and cross-cultural
perspectives within their mainstream marketing
social class correct answers relatively permanent and ordered divisions in a society whose
members share similar values, interests, and behaviors
opinion leaders correct answers marketers attempt to reach out to these leaders w/n groups
important to target market, recruited as brand ambassadors for buzz marketing
ex. jetBlue
social networks correct answers online networks allow marketers to interact with consumers
ex. mountain dew's DEWmocracy campaign
family correct answers - strongly influences buying behavior
Gender stereotypes for certain types of purchases are relaxing in US
- children are very influential and have substantial disposable income of their own
role correct answers consists of activities people are expected to perform according to the people
around them
status correct answers reflects general esteem given to the role by society
personal factors correct answers people within the same subculture, social class, and occupation
may have different lifestyles. People often buy the lifestyles represented by products or services
, lifestyle correct answers A person's pattern of living as expressed in his or her activities,
interests, and opinions
ex. life-stage marketing
personality correct answers - refers to the unique psychological characteristics that distinguish a
person or group
- generally defined in terms of traits
- can be useful in analyzing consumer behavior for certain product or brand choices
- brands may also have personalities
motivation correct answers motive is a need that is sufficiently pressing to direct the person to
seek satisfication
Maslow's Hierarchy of Needs correct answers (level 1) Physiological Needs, (level 2) Safety and
Security, (level 3) Relationships, Love and Affection, (level 4) Self Esteem, (level 5) Self
Actualization
perception correct answers the process by which people select, organize, and interpret
information to form a meaningful picture of the world
learning correct answers - changes in an individual's behavior arising from experience
- occurs due to interplay of drives, stimuli, cues, responses, reinforcement
- strongly impacted by the consequences of an individual's behavior
belief correct answers a descriptive thought that a person holds about something
attitude correct answers A person's consistently favorable or unfavorable evaluations, feelings,
and tendencies toward an object or idea
buying decision process correct answers 1. Need recognition
2. Information search
3. Evaluation of alternatives
4. Purchase decision
5. Post-purchase behavior
step 1: need recognition correct answers can be triggered by internal/external stimuli, advertising
can be very helpful in stimulating this
step 2: info search correct answers - personal sources (friends, family, "word of mouth")
- commercial sources (advertising, salespeople)
- public sources (consumer rating sites, social media)
- experiential sources (actually using product)
step 3: evaluation of alternatives correct answers process dependent upon specific buying
situations and individual customers
ex. baby strollers
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