MKTG 3310 Test 1 Hanning Summer || All Questions Answered Correctly.
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Module
MKTG 3310
Institution
MKTG 3310
Consumer Market correct answers is the sum total of individuals and
households that buy goods and services for personal
consumption.
Consumer Buyer Behavior correct answers : is the buying behavior of
individuals and households who buy goods and services for
personal consumption.
How do w...
MKTG 3310 Test 1 Hanning Summer || All Questions
Answered Correctly.
Consumer Market correct answers is the sum total of individuals and
households that buy goods and services for personal
consumption.
Consumer Buyer Behavior correct answers : is the buying behavior of
individuals and households who buy goods and services for
personal consumption.
How do we (marketers) know how Consumers will
respond to various marketing efforts (ie. marketing
mix) we apply to them? correct answers Starts with the "Stimulus-Response"
Model of Consumer Buying Behavior (See PPT Chart)
4 Factors That influence customer buying behavior correct answers External: Cultural and
Social..
Internal: Personal and Psychological
Cultural Factor correct answers is the most basic cause of a person's wants and
behavior.
- Culture is learned from the society, family, and other
institutions
as a result...
- Culture reflects basic values, perceptions, wants, and
behaviors
- "Cultural shifts" create
opportunities for new
products or may otherwise
influence consumer behavior!
Subcultures (Cultural) correct answers are groups of people with shared value
systems based on common life experiences and situations. 23% of US consumer market
Cross Cultural Marketing (cultural) correct answers is the practice of including themes &
cross-cultural perspectives within their mainstream marketing.
Social class (Social) correct answers are
relatively permanent
and ordered divisions
in a society whose
members share
similar values,
interests, and
, behavior.
Groups and Social Networks (Social) correct answers Membership, reference, and aspirational
groups
• Marketers attempt to reach opinion leaders within
groups important to target market
• Opinion leaders are recruited as brand ambassadors or for
buzz marketing
Family (Social) correct answers Strongly influences buying
behavior
• Gender stereotypes for
certain types of purchases
are relaxing in the U.S.
• Children are very influential, and have substantial
disposable income of their own
...can you say tweens?
Role (Social) correct answers consists of the
activities people are
expected to perform
according to the people
around them
Status (Social) correct answers reflects the general
esteem given to the role by
society
Personal Factors correct answers people within the same subculture, social
class, and occupation may have different lifestyles. People often buy
the lifestyles represented by products or services
Lifestyle (Personal) correct answers A person's pattern of living as expressed in his or her
activities, interests, opinions.
Personality (Personal) correct answers refers to the unique psychological characteristics
that distinguish a person or group.
• Generally defined in
terms of traits
• Can be useful in analysing
consumer behaviour for
certain product or brand
choices
Motivation (Psychological) correct answers A motive is a need that is sufficiently pressing to
direct the person to seek satisfaction.
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