C correct answers 1) When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.
A) concentrated marketing
B) mass marketing
C) market targeting
D) segmenting
E) differentiation
C correct answers 2) What are the four steps, in order, t...
MKTG 3310 || with 100% Error-free Solutions.
C correct answers 1) When a company identifies the parts of the market it can serve best and
most profitably, it is practicing ________.
A) concentrated marketing
B) mass marketing
C) market targeting
D) segmenting
E) differentiation
C correct answers 2) What are the four steps, in order, to designing a customer-driven marketing
strategy?
A) market segmentation, differentiation, positioning, and targeting
B) positioning, market segmentation, mass marketing, and targeting
C) market segmentation, targeting, differentiation, and positioning
D) market alignment, market segmentation, differentiation, and market positioning
E) market recognition, market preference, market targeting, and market insistence
E correct answers 3) Through market segmentation, companies divide large, heterogeneous
markets into smaller segments that can be reached more ________ with products and services
that match their unique needs.
A) efficiently
B) effectively
C) intensely
D) indirectly
E) both A and B
B correct answers 4) Even though several options are available at any one time, there ________
to segment a market.
A) is one single best way
B) is no single way
C) is a most effective way
D) are limited ways
E) are four ways
A correct answers 5) Your firm has decided to localize its products and services to meet local
market demands. A good approach to use would be ________ segmentation.
A) geographic
B) benefit
C) end-use
D) customer
E) image
D correct answers 6) Pendergraff Pet Supplies divides the pet market according to the owners'
race, occupation, income, and family life cycle. What type of segmentation does Pendergraff
use?
, A) geographic
B) behavioral
C) lifestyle
D) demographic
E) psychographic
A correct answers 7) Through talking to numerous competitors at a regional trade show, you
learn that most of them use the most popular base for segmenting markets. What is it?
A) demographic
B) lifestyle
C) psychographic
D) behavioral
E) geographic
D correct answers 8) Demographic variables are so frequently used in market segmentation
because they ________.
A) create smaller segments
B) create more easily reached segments
C) do not involve stereotypes
D) are easy to measure
E) involve fewer attributes to consider
B correct answers 9) When Burger King targets children, teens, adults, and seniors with different
ads and media, it is practicing ________ segmentation.
A) geographic
B) age and life cycle
C) psychographic
D) behavioral
E) usage rate
B correct answers 10) Marketers must be careful to guard against ________ when using age and
life cycle segmentation.
A) underestimating
B) stereotyping
C) traditional marketing
D) cultural bias
E) gender bias
B correct answers 11) When Positive Image, Inc., caters to clothing, cosmetics, and toiletries
markets, it is most likely primarily using which type of segmentation?
A) age and life cycle
B) gender
C) behavior
D) psychographic
E) geographic
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