Which of the following is NOT one of the four factors to consider as manufacturers develop their strategy for working with retailers? correct answers Identifying types of wholesalers
Retailers that sell products in stores, catalogs, and on the Internet are using a(n) ________ strategy. correct a...
which of the following is not one of the four fact
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MKTG 3310 - Ch. 16
MKTG 3310 - Ch. 16
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Which of the following is NOT one of the four factors to consider as manufacturers develop their
strategy for working with retailers? correct answers Identifying types of wholesalers
Retailers that sell products in stores, catalogs, and on the Internet are using a(n) ________
strategy. correct answers omnichannel
Manufacturers and retailers develop their strategy by implementing the ______. correct answers
4 Ps
Manufacturers strongly consider where their __________ expect to find the products, because
those are exactly the stores in which they want to place their products. correct answers target
customers
When choosing retail partners, manufacturers look at all of the following EXCEPT _______.
correct answers number of advertising outlets
Estée Lauder would not choose to sell to CVS or Dollar General because ________. correct
answers its customers would not expect to shop at those stores for high-end cosmetics like Estée
Lauder
Generally, the _______ and ______ sophisticated the channel member, the less likely that it will
use supply chain intermediaries. correct answers larger; more
Which of the following is a likely result of companies being able to perform several of the
channel functions themselves? correct answers Greater efficiency
Firms decide the appropriate level of _______, which is the number of channel members to use
at each level of the marketing channel. correct answers distribution intensity
Most consumer packaged goods companies, such as Pepsi, Procter & Gamble, Kraft, and other
nationally branded products found in grocery and discount stores are examples of which level of
distribution intensity? correct answers Intensive
Some cosmetics firms limit distribution to a single select, high-end retailer in each region. This is
an example of _______ distribution. correct answers exclusive
The _______ distribution strategy relies on placing products with a few selected retail customers
in a geographic territory. correct answers selective
When supply is limited or a firm is just starting out, providing a(n) ________ territory to a retail
chain helps ensure enough inventory will be available to provide the buying public an adequate
selection. correct answers exclusive
, The idea behind a(n) _______ distribution strategy is that the more exposure a product gets, the
more sales it will generate. correct answers intensive
Stores that combine a supermarket with a full-line discount store are called _______. correct
answers supercenters
_______ like Costco and Sam's Club offer an irregular assortment of products, low service
levels, and low prices that often require membership for shoppers. correct answers Warehouse
clubs
General merchandise retailers include all of the following EXCEPT _______. correct answers
convenience stores
TJ Maxx, Marshalls, and Big Lots offer an inconsistent assortment of brand name merchandise at
a significant discount from the manufacturer's suggested retail price. They are examples of which
type of retailer? correct answers Off-price retailers
Home-care services such as lawn and garden maintenance, house cleaning, health care, personal
training, and meal preparation are all types of _______. correct answers service retailers
Developing a retail strategy using the marketing mix involves using all of the following
EXCEPT _______. correct answers process
_______ are developed by a manufacturer in conjunction with a retailer and sold exclusively at
that retailer's stores. correct answers Exclusive brands
An effort to communicate with consumers through wireless handheld devices such as cellular
phones is referred to as _______. correct answers m-commerce
When it comes to the marketing mix element of "place," what is a key ingredient for brick-and-
mortar retailers? correct answers Convenient locations
In addition to its regular retail outlets, Starbucks has stores in shopping malls, airports and
supermarkets. What element of the marketing mix does this represent? correct answers Place
Perhaps the greatest benefit offered by stores is the opportunity for customers to use _______.
correct answers all five of their senses to examine products
Salespeople can be particularly helpful when purchasing a(n) _______ product. correct answers
complex
Which of the following is NOT a benefit of shopping in traditional brick-and-mortar stores?
correct answers They have lower prices on most products.
Stores are the only major channel that accepts ______ payments, which is a benefit for some
consumers. correct answers cash
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