SHSU MKTG 3310 Test 2 (Ch.6-9) Abshire || Already Passed.
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Module
SHSU MKTG 3310
Institution
SHSU MKTG 3310
Consumer Behavior is how correct answers 1. Consumers make purchase decisions
2. Consumers use and dispose of a product
5 Stages of the Consumer Decision-Making Process correct answers 1. Need Recognition
2. Information Search
3. Evaluation of Alternatives
4. Purchase
5. Postpurch...
SHSU MKTG 3310 Test 2 (Ch.6-9) Abshire || Already
Passed.
Consumer Behavior is how correct answers 1. Consumers make purchase decisions
2. Consumers use and dispose of a product
5 Stages of the Consumer Decision-Making Process correct answers 1. Need Recognition
2. Information Search
3. Evaluation of Alternatives
4. Purchase
5. Postpurchase Behavior
Need Recognition correct answers A want is the recognition of a need-- created through an
imbalance between actual and desired states large enough to drive a consumer to action-- and a
product that will satisfy that need
Stimulus correct answers Any unit of input affecting one or more of the five senses:
Sight, Smell, Taste, Touch, Hearing
Information Search (2 types) correct answers Internal:
Recall info in memory
External: Seeks info in the outside environment via non-marketing and marketing controlled
environments
Non-Marketing Controlled correct answers Not associated with marketers promoting a product.
Personal Experiences, Person sources, Public Soures (Consumer reports, blogs)
Marketing Controlled Info Source correct answers Information source biased towards a specific
product, because it originates with marketers promoting that product
Mass-media, promtions, sales people, labels and packaging
Factors affecting extent of external search correct answers Perceived risk, knowledge, prior
experience, level of interest, confidence in purchase decision
, Marketers Influence in Evaluation of Alternatives correct answers By choosing which attributes
have the most influence on a consumer's choice and making promises/ enticing consumers based
on these attributes
What determines satisfaction of dissatisfaction in post-purchase behavior? correct answers
Whether or not the purchased products meets expectations
Cognitive Dissonance correct answers Inner Tension a consumer experiences after recognizing
an inconsistency between behavior and values/opinions
effective communication with purchasers correct answers Marketing can minimize dissonance
through
Involvement correct answers Amount of time and effort a buyer invests in the search, evaluation,
and decision processes of consumer behavior
The level of consumer involvement correct answers Previous experience with product, consumer
interest in product, perceived risk of negative consequences, and social visibility of product are
all factors that determine
Requirements of high-involvement purchases correct answers Extensive and Information
promotion to target market
Requirements of Low-Involvement purchases correct answers In-Store promotion, eye-catching
package design, good displays, coupons and special offers
3 categories of Consumer Buying Decisions correct answers 1. Routine Response Behavior
2. Limited Decision Making
3. Extensive Decision Making
Routine Response Behavior correct answers Frequently Purchased low cost good in which little
involvement in selection, sticking to one brand, and quick decision with no further eval. is
necessary
Limited Decision Making correct answers Low to moderate cost good with low levels of
involvement, eval. of a few alternatives and short time to decide to buy
Extensive Decision Making correct answers High cost goods with high levels of involvement,
eval. of many brands, long time to decide, and cognitive dissonance may arise
Culture correct answers Values, languages,myths, customs, rituals and laws that shape human
behavior and the artifacts or products of that behavior as they are transmitted from one
generation to another
Culture is... correct answers Pervasive (unaware of its presence), Functional (expectations give
order to society), Learned, Dynamic
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