MKT 100 FINAL EXAM Questions And Correct Complete Answers.
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Module
Telus International
Institution
Telus International
Tim Hortons opens new stores in Mexico. This is an example of what? - Answer market development
Ryerson University begins offering live online streaming interactive undergraduate courses. This is an example of what? - Answer market development
Nintendo develops a new smart phone. This i...
MKT 100 FINAL EXAM Questions And
Correct Complete Answers.
Tim Hortons opens new stores in Mexico. This is an example of what? - Answer market development
Ryerson University begins offering live online streaming interactive undergraduate courses. This is an
example of what? - Answer market development
Nintendo develops a new smart phone. This is an example of what? - Answer diversification
TELUS starts its own Canadian bank. This is an example of what? - Answer diversification
Rogers Wireless offers a deal on bigger data plans for its wireless customers. This is an example of what?
- Answer market penetration
Cadbury India pushes for chocolates to be used as small gifts instead of the more traditional sweets
given during the Diwali festival. This is an example of what? - Answer market penetration
KFC introduced salads to its menu. This is an example of what? - Answer product development
Sony starts producing games for both its Playstation 4 and the Nintendo Wii U. This is an example of
what? - Answer product development
The number of Canadians taking extended vacations, the number two leisure activity among survey
respondents, decreased by 29% from 2008 when the recession began to 2012. This is an example of the
impact of what environmental factor? - Answer economic
Tim Hortons "Roll up to Win campaign is happening over the next three weeks. At the same time,
McDonald's is having a free coffee promotion at its locations. This is an example of what
microenvironment element. - Answer competitor
,Opportunities and Threats are - Answer external
Business to Business buying differs from Business to Consumer buying in what way? - Answer Business
products generally have greater customization
Strengths and Weaknesses - Answer internal
Intentionally choosing NOT TO PURCHASE products from Starbucks is an example of a - Answer
response to a decoded message
You are on the Ryerson University and Archives online and click on a journal that may be relevant to a
research project you are doing. The Scholars Portal crashes and the site appears to be facing technical
difficulties, thus preventing you from going to that journal link. This is an example of what? - Answer
Noise
If a book publisher wants to sell the latest novel from J.K Rowling through its own website to consumers,
then this would be what type of distribution? - Answer Direct Distribution
If a book publisher wants to sell the latest novel from Dan Brown through Amazon to consumers, then
this would be what type of distribution? - Answer Indirect Distribution
Print Magazines are a form of - Answer communication channel
The Microsoft Word startup chime is an example of - Answer encoding from one party to another
Barry tends to be skeptical when it comes to new products such as driverLESS cars . He doesnt trust mass
media/salespeople. He will ONLY adopt a product when most people have already purchased it. Barry is
part of what group when it comes to consumer adoption? - Answer Laggards
Andrew is really important to marketers. He has the capacity to influence others in the choices they
make, is respected by others for his knowledge and is seen by others to be a credible source of
information. Andrew is part of WHAT GROUP when it comes to consumer adoption? - Answer Early
adopters
, Arnold is never the first to try new products, but he does try them before the average person. He looks
at mass media and those with more knowledge as sources of information. Arnold is part of what group
when it comes to consumer adoption? - Answer Early majority
Cognitive Dissonance - Answer buyers remorse
In addition to its currently running TV and print advertisements, Proctoer & Gamble have been sending
coupons for its Dawn dishwashing liquid to households. This is an example of what type of Strategy? -
Answer Pull Strategy
Marketing - Answer creating, communicating, delivering and exchanging offerings that have value for
customers, clients, partners, and society at large
4 key Consumer markets - Answer GLOBAL, CONSUMER, BUSINESS, GOVERNMENT
SALES ORIENTED (answers overproduction by focusing on sales)
MARKET ORIENTED (what customers want)
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