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Exam (elaborations)

Marketing 350 Exam 4 || Already Graded A+.

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  • Module
  • Mktg 350
  • Institution
  • Mktg 350

Integrated Marketing Communications correct answers Coordination of promotion and other marketing efforts for maximum informational and persuasive impact Fosters long-term relationships and efficient use of promotional resources Coordinating multiple marketing tools to produce this synergistic ef...

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  • August 28, 2024
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Mktg 350
  • Mktg 350
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Marketing 350 Exam 4 || Already Graded A+.
Integrated Marketing Communications correct answers Coordination of promotion and other
marketing efforts for maximum informational and persuasive impact
Fosters long-term relationships and efficient use of promotional resources
Coordinating multiple marketing tools to produce this synergistic effect requires a marketer to
employ a broad perspective

Consistent message to customers

Coordinate/manage promotional efforts

Synchronization of promotional elements

Use more precisely targeted promotional tools

Use of database marketing

Protect consumer privacy

Communications: correct answers A sharing of meaning through the transmission of information

Source: correct answers A person, group, or organization with a meaning it tries to share with a
receiver or an audience

Receiver: correct answers The individual, group, or organization that decodes a coded message

Coding Process (Encoding): correct answers Converting meaning into a series of signs or
symbols

Communication Channel: correct answers The medium of transmission that carries coded
message from the source to the receiver.

Decoding Process: correct answers Converting signs or symbols into concepts and ideas

Noise: correct answers Anything that reduces the communications clarity

Feedback: correct answers The receiver's response to a decoded message

Channel Capacity: correct answers The limit on the volume of information a communication
channel can handle effectively (number of words or time in commercial)

Sales Promotion: correct answers Activity or material that acts as direct inducement, offering
added value or incentive for product to resellers, salespeople, or consumers

, Comparative advertising: correct answers compares the sponsored brand with one or more
identified brands on the basis of one or more product characteristics.

Reminder advertising correct answers used to remind consumers about an established brand's
uses, characteristics and benefits

Reinforcement advertising: correct answers Assures users they chose the right brand and tells
them how to get the most satisfaction from it

The target audience: correct answers (Step 1)
is the group of people at whom advertisements are aimed

This may include everyone in the firm's target market or only a portion of the target market
Identifying and analyzing the target audience are critical processes as the information yielded
helps determine other steps in developing the campaign

The more an advertiser knows about the target audience, the more likely the firm is to develop an
effective advertising campaign

Advertising platforms correct answers (Step 3)
are basic issues or selling points to be included in an advertising campaign

The platform should consist of issues important to customers

A single advertisement in an advertising campaign may contain one or several issues from the
platform

Because the platform is a base on which to build the advertising message, marketers should
analyze this stage carefully.

The advertising appropriation: correct answers (Step 4)
is the advertising budget for a specific time period

Many factors affect a firm's decision about how much to appropriate for advertising

Geographic size of the market

Distribution of buyers within the market

The type of product

The firm's sales volume relative to competitors' sales volumes

Business products have small appropriations relative to sales, while consumer convenience items
have large appropriations relative to sales.

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