The discrepancy between a consumer's actual state and desired state is associated with which of the following steps in the consumer decision process?
Need recognition
Information search
Alternative evaluation
Purchase
Postpurchase correct answers Need recognition
Which of the following pert...
MKTG 350 Exam 2 || with 100% Error-free Answers.
The discrepancy between a consumer's actual state and desired state is associated with which of
the following steps in the consumer decision process?
Need recognition
Information search
Alternative evaluation
Purchase
Postpurchase correct answers Need recognition
Which of the following pertains to the performance of a product or service?
Need recognition
Functional needs
Demographic needs
Psychological needs
Cultural needs correct answers Functional needs
_____ pertain(s) to the personal gratification consumers associate with the product or service.
Needs recognition
Functional needs
Demographic needs
Psychological needs
Personal needs correct answers Psychological needs
The vast majority of products and services are likely to satisfy
functional needs.
psychological needs.
personal needs.
both personal and functional needs.
both functional and psychological needs. correct answers both functional and psychological
needs.
According to the consumer decision process, after consumers recognize the need for a product,
they then engage in
psychological need recognition.
an information search.
an evaluation of alternatives.
the purchase of the product.
postpurchase behavior. correct answers an information search.
_____ involves the buyer considering his own personal knowledge about a product based on past
experience.
A purchase based on an impulse
An internal search for information
An external search for information
An experiential search for information
,A recognition of need correct answers An internal search for information
When John was considering buying a new car, he sought out unbiased information and ratings
about different makes and models in Consumer Reports magazine as well as from Edmunds.com.
Which of the following corresponds most closely to this aspect of the decision process?
Needs recognition
Internal search for information
External search for information
Experiential search for information
Impulse buying correct answers External search for information
The fact that a family would spend a lot more time researching the market before buying a new
car than it would in the decision to purchase an inexpensive kitchen appliance, like a
coffeemaker can best be explained by which of the following concepts?
Locus of control
Performance risk
Psychological risk
Social risk aversion
Perceived benefits versus perceived costs of search correct answers Perceived benefits versus
perceived costs of search
Of the five types of risk associated with purchase decisions, which one involves the perceived
danger inherent in a poorly performing product or service?
Financial
Social
Physiological
Performance
Psychological correct answers Performance
When a manufacturer offers a money-back guarantee on the purchase of its products to show that
the products will perform as expected, it is most likely attempting to alleviate which risk?
Psychological
Social
Financial
Safety
Physiological correct answers Financial
External agencies and government bodies publish safety ratings for cars to help consumers
alleviate _____ risk.
performance
financial
physiological
social
psychological correct answers physiological
, Alternative evaluation often occurs while the consumer is engaged in which of the following
steps of the consumer decision process?
Need recognition
Information search
Prepurchase behaviors
Product purchase
Postpurchase evaluation correct answers Information search
When consumers are engaged in the consumer decision process, the specific brands or stores
they can readily recall in a product category are referred to as their _____ set.
universal
retrieval
memory
evoked
brand correct answers retrieval
When Catherine was considering different brands of jeans to buy, she could think of only three
she would actually consider purchasing. These three brands make up her _____ set.
universal
retrieval
purchase
evoked
brand correct answers evoked
The salient or important attributes about a particular product that a consumer bases his or her
product evaluation on are called
attribute sets.
affective components.
evaluative criteria.
psychological decision rules.
situational factors. correct answers evaluative criteria.
Ethan considered three important attributes when deciding where he would do his banking: the
convenience of the location, hours of operation, and interest rates for CDs. In this situation, these
three attributes are called
attribute sets.
evaluative sets.
evaluative criteria.
formative criteria.
alternative evaluation. correct answers evaluative criteria.
Angela considered all sporting goods stores to be roughly equivalent in most ways; however, she
considered REI stores to have an exceptional level of customer service. Customer service
therefore, would be considered a _____ for her in evaluating sporting goods stores.
determinant attribute
compensatory decision rule
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