the minister for a local church affiliated with the United Methodist Church is most likely considered to be marketing _______. correct answers Ideas
You are starting a new job next week at a consumer products company in Redmond, Washington. You will be responsible for managing the company's inve...
MKTG 350 exam #1 || with Error-free Solutions.
the minister for a local church affiliated with the United Methodist Church is most likely
considered to be marketing _______. correct answers Ideas
You are starting a new job next week at a consumer products company in Redmond,
Washington. You will be responsible for managing the company's inventory levels, as well as the
related transportation and storage costs. You will rely heavily on some previously established
relationships as you refine the firm's interactions with its various intermediaries.
Your job responsibilities primarily relate to which of the following marketing mix variables
correct answers distribution, because it involves making products available at the right time and
in appropriate locations
A recent Council of Supply Chain Management Professionals meeting featured an executive
from Caterpillar, largely considered the world's leading manufacturer of construction and mining
equipment. The executive discussed the capabilities of the firm regarding tracking the carriers or
transportation vendors who facilitate the movement of parts needed for manufacturing as well as
finished goods. The company utilizes a solution from GT Nexus which provides end-to-end
visibility of its carriers across different shipping modes including air transportation, ocean,
inland waterways, and over-the-road trucking.
The GT Nexus technology solution tracks on-time performance of the carriers within each
shipping mode and assists Caterpillar in determining the cost-effectiveness of specific carrier
vendors as well as shipping modes. Caterpillar utilizes the information to assist them in its
decision-making as to when to utilize dif correct answers technological
When organizations pursue initiatives to improve their ability to make a positive impact on
society and the natural environment, they are engaging in ______ correct answers Green
marketing defined: as a strategic process involving stakeholder assessment to create meaningful
long-term relationships with customers while maintaining, supporting, and enhancing the natural
environment
For an exchange situation to arise, only one condition must exist: two or more individuals,
groups, or organizations must each possess something that they value and are willing to give up
receiving "something of value" held by the other individuals, groups, or organizations.
true or false correct answers false
what four conditions must take place in order for an exchange to take place correct answers 1.
two or more individuals, groups, or organizations must participate, and each must possess
something of value that the other party desires
2. the exchange should provide a benefit or satisfaction to both parties involved in the transaction
3.each party must have confidence in the promise of the "something of value" held by the other
4. to build trust, the parties to the exchange must meet expectations.
Which of the following best characterizes the forces of the marketing environment:
, o The forces change dramatically and quickly, and a change in one force is likely to affect the
other forces. ;marketing environment forces can fluctuate quickly and dramatically, and because
these forces are closely interrelated, changes in one may cause changes in others
o The various forces ensure that the marketing environment will remain fairly certain in the
future.
o There are few overlapping aspects of these forces; therefore, a change in one is unlikely to
result in a change in another.
o The forces are relatively stable over time and are interrelated with one another. correct answers
The forces change dramatically and quickly, and a change in one force is likely to affect the
other forces. ;marketing environment forces can fluctuate quickly and dramatically, and because
these forces are closely interrelated, changes in one may cause changes in others
Marketing is correct answers the process of creating, distributing, promoting, and pricing goods,
services, and ideas to facilitate satisfying exchange relationships with customers and to develop
and maintain favorable relationships with stakeholders in a dynamic environment
CertainTeed Corporation, a manufacturer of building materials had an excess inventory of
roofing materials such as shingles. In response to the excess inventory, CertainTeed increased its
advertising budget by 20% and hired two additional sales representatives to further penetrate the
roofing and building materials marketplace. Based upon CertainTeed's response to its excess
inventory, which business orientation are they most likely implementing? correct answers Sales
orientation
Keith Cole is a professional photographer known for stunning landscapes from the world's most
beautiful places. He enters his photography in juried art fairs and then exhibits his work to
patrons who visit the art fair. He accepts cash and credit cards and really enjoys the freedom to
utilize Square, which is a mobile payment product that attaches to his smartphone. Square
developed its product specifically for small businesses like Keith's, so they could more easily
accept credit payments in multiple locations using their smartphone. Square's ability to launch its
product to the small business customer like photographer, Keith Cole, is an example of correct
answers market opportunity.
You are meeting to discuss the proper categorization of marketing strategy costs in the monthly
department budget performance report. You are especially interested in making sure the fixed
and variable costs are properly categorized.
The major costs associated with the marketing strategy are as follows:
Salesperson commissions
Office space rent
Office equipment rental
Product raw materials
Product manufacturing labor
With respect to the variable or fixed nature of these costs, _______ correct answers we know that
salesperson commissions, product raw materials, and product manufacturing labor costs are all
variable costs
Market penetration is a type of _______. correct answers competitive growth strategy
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