IAB Digital Sales Training Exam 2024
Questions and Correct Answers Rated
A+
Location Awareness; Direct Response; Personable; On the go user;
Trackable -ANSWER-Mobile Benefit
Biggest threat to the digital value chain? -ANSWER-Fraud
Which is not an emerging platform? -ANSWER-Laptop
Not an acceptable form of tracking a pixel/Code -ANSWER-JPG
When reporting the result of a campaign to a customer always keep
this in mind.... -ANSWER-Clients KPI's (Key Performance Indicator)
A list of safe approved sites to run on is called -ANSWER-Whitelist
simplified version of a website that is designed to display on
smartphone is called... -ANSWER-Mobile optimized site
Which is a rising star unit on desktop, if ATF at the top of the page.... -
ANSWER-Billboard
Event established in 2012 -ANSWER-Newfront
A CPG advertiser is running an online capaign + is only intrested in
offline sales, what type of research needs to be done? -ANSWER-
SKU
Responsive design sites -ANSWER-create more mobile ads
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller paulynmugo. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £17.16. You're not tied to anything after your purchase.
