Diffusion of Innovations Theory correct answers*describes the rate at which a new program or activity will spread through a group of people
*characteristics of those accepting the new program help to explain community readiness to change
*innovators, early adopters, early majority, late majorit...
four primary communication channels correct answers1) intrapersonal
2) interpersonal
3) organization/community
4) mass media
health communication strategies correct answers*uses all types of communication channels to change
behavior
*activities can impact knowledge, awareness, or attitudes
*may provide cues for action & reinforcement of behaviors
health engineering strategies correct answers*change the social/physical environment in which people
live or work
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