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UGA McManus Marketing Test 1 Questions and Answers | Latest Update | 2024/2025 | 100% Pass £7.49   Add to cart

Exam (elaborations)

UGA McManus Marketing Test 1 Questions and Answers | Latest Update | 2024/2025 | 100% Pass

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UGA McManus Marketing Test 1 Questions and Answers | Latest Update | 2024/2025 | 100% Pass What is the difference between B2B and B2C marketing? B2B marketing targets businesses as customers, while B2C marketing targets individual consumers. How does a company determine its target ma...

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  • September 3, 2024
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UGA McManus Marketing Test 1
Questions and Answers | Latest Update |
2024/2025 | 100% Pass
What is the difference between B2B and B2C marketing?


✔✔ B2B marketing targets businesses as customers, while B2C marketing targets individual

consumers.




How does a company determine its target market?


✔✔ By analyzing demographic, geographic, psychographic, and behavioral characteristics of

potential customers.




What is a marketing funnel?


✔✔ A model that describes the stages customers go through from awareness to purchase.




What is the role of pricing strategy in marketing?


✔✔ Pricing strategy influences consumer perception and competitive positioning, impacting

sales and profitability.




1

,How do digital marketing tactics differ from traditional marketing?


✔✔ Digital marketing uses online channels and technologies, while traditional marketing relies

on offline methods such as print and TV ads.




What is the purpose of a market positioning statement?


✔✔ To clearly define how a brand or product should be perceived in relation to competitors in

the market.




How do companies use promotional strategies to boost sales?


✔✔ By employing tactics such as discounts, advertisements, and special offers to increase

product visibility and attract customers.




What is the significance of customer feedback in marketing?


✔✔ Customer feedback provides insights into product performance and customer satisfaction,

guiding improvements and strategy adjustments.




What does CRM stand for, and how is it used in marketing?


✔✔ CRM stands for Customer Relationship Management, and it is used to manage interactions

with current and potential customers, improving relationships and retention.

2

, What is the role of social media in modern marketing strategies?


✔✔ Social media helps businesses engage with customers, build brand awareness, and drive

traffic through interactive and targeted content.




What is the purpose of a value proposition in marketing?


✔✔ To communicate the unique benefits and value a product or service offers to customers.




How does competitive analysis benefit a marketing strategy?


✔✔ It helps identify strengths and weaknesses relative to competitors, informing strategic

decisions and positioning.




What is a marketing objective, and how is it set?


✔✔ A marketing objective is a specific goal a business aims to achieve, set based on market

analysis and strategic priorities.




What is the significance of market segmentation in targeting customers?


✔✔ Market segmentation allows businesses to tailor their marketing efforts to specific groups,

increasing relevance and effectiveness.

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