MARK 3000 McManus Test One Questions and Answers | Latest Update | 2024/2025 | Graded A+
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Module
MRK 3000 McManus
Institution
MRK 3000 McManus
MARK 3000 McManus Test One
Questions and Answers | Latest Update |
2024/2025 | Graded A+
What is a brand’s positioning statement used for?
To clearly articulate how a brand should be perceived in the marketplace.
How can customer testimonials influence buying decisions?
They provi...
MARK 3000 McManus Test One
Questions and Answers | Latest Update |
2024/2025 | Graded A+
What is a brand’s positioning statement used for?
✔✔ To clearly articulate how a brand should be perceived in the marketplace.
How can customer testimonials influence buying decisions?
✔✔ They provide social proof and credibility, which can increase trust in a product or service.
What is the role of a marketing funnel in sales?
✔✔ To track the stages a customer goes through from initial interest to final purchase.
What is the purpose of market penetration pricing?
✔✔ To attract customers with a low initial price and gain market share quickly.
How does a business utilize cause-related marketing?
✔✔ By associating with social causes to enhance brand image and appeal to socially conscious
consumers.
1
,What does a consumer’s purchase decision process involve?
✔✔ The steps from recognizing a need to evaluating options and making a final purchase.
How does a promotional mix differ from a marketing mix?
✔✔ The promotional mix focuses specifically on communication strategies like advertising and
sales promotions, while the marketing mix includes product, price, place, and promotion.
What is the significance of a product’s life cycle stage in marketing?
✔✔ It helps determine appropriate strategies for marketing, pricing, and distribution as the
product evolves.
What is a market entry strategy?
✔✔ The plan a company uses to start selling its products or services in a new market.
How does an emotional appeal in advertising affect consumer behavior?
✔✔ It can create a strong connection with the audience, leading to increased engagement and
sales.
2
, What is the main goal of marketing?
✔✔ To satisfy customer needs and achieve business objectives.
How does a business define its target market?
✔✔ By identifying the specific group of consumers who are most likely to purchase its products
or services.
What is a marketing mix?
✔✔ The combination of product, price, place, and promotion strategies used to market a product.
What does a unique selling proposition (USP) describe?
✔✔ A feature that makes a product stand out from competitors.
What is the difference between a need and a want in marketing?
✔✔ A need is something essential for survival, while a want is a desire for a specific product or
service.
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