MARK 3000 - Test 3 - UGA Grantham Questions and Answers | Latest Version | 2024/2025 | 100% Verified
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Module
MRK 3000
Institution
MRK 3000
MARK 3000 - Test 3 - UGA Grantham
Questions and Answers | Latest Version
| 2024/2025 | 100% Verified
What is the primary goal of customer relationship management (CRM)?
To manage and improve interactions with current and potential customers.
How does a brand's reputation affect its mark...
MARK 3000 - Test 3 - UGA Grantham
Questions and Answers | Latest Version
| 2024/2025 | 100% Verified
What is the primary goal of customer relationship management (CRM)?
✔✔ To manage and improve interactions with current and potential customers.
How does a brand's reputation affect its marketing strategy?
✔✔ A positive reputation can enhance brand loyalty and attract new customers.
What is the purpose of market segmentation?
✔✔ To divide a market into distinct groups with specific needs and characteristics.
What does the term "market penetration" refer to?
✔✔ Increasing market share within existing markets.
What is a marketing strategy?
✔✔ A plan to reach specific business goals through targeted marketing efforts.
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,What role does digital marketing play in modern business?
✔✔ It leverages online platforms and technologies to reach and engage customers.
What is the difference between B2B and B2C marketing?
✔✔ Offering discounts or special deals to attract customers.
How can businesses measure the success of a marketing campaign?
✔✔ By analyzing metrics such as conversion rates, sales, and engagement.
What is the purpose of competitive benchmarking?
✔✔ To compare a company’s performance with industry standards or competitors.
What is the role of content marketing in attracting customers?
✔✔ To create and share valuable content that engages and informs potential customers.
2
,How does a company benefit from having a strong brand identity?
✔✔ It differentiates the company from competitors and builds customer loyalty.
What is a market analysis?
✔✔ An assessment of the market to understand its size, trends, and dynamics.
What does "brand positioning" involve?
✔✔ Defining how a brand is perceived in the minds of consumers relative to competitors.
How can businesses use email marketing effectively?
✔✔ By sending targeted and personalized emails to engage with customers and drive sales.
What is the purpose of a sales strategy?
✔✔ To outline methods for achieving sales targets and increasing revenue.
What does "customer acquisition cost" mean?
✔✔ The total cost of acquiring a new customer, including marketing and sales expenses.
3
, What is a loyalty program?
✔✔ A marketing strategy designed to reward and retain customers through incentives.
How does social media marketing benefit a business?
✔✔ By increasing brand visibility and engagement with potential customers on social platforms.
What is the significance of a unique value proposition (UVP)?
✔✔ It communicates the unique benefits and value that a product or service offers to customers.
Integrated Marketing Communications ✔✔Represents the promotion dimension of the four p's.
Encompasses a variety of communication disciplines; general advertisement, personal selling,
sales promotion, public relations, direct marketing, and electronic media; in combination to
provide clarity, consistency, and maximum communicative impact
Awareness
Interest
Desire
Action ✔✔What does the AIDA Model consist of?
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