MARK 3000 Final—McManus Questions and Answers | Latest Update | 2024/2025 | 100% Pass
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Module
MRK 3000
Institution
MRK 3000
MARK 3000 Final—McManus Questions
and Answers | Latest Update | 2024/2025
| 100% Pass
What is the difference between direct and indirect distribution channels?
Direct channels involve selling products directly to consumers, while indirect channels use
intermediaries like retailers.
...
MARK 3000 Final—McManus Questions
and Answers | Latest Update | 2024/2025
| 100% Pass
What is the difference between direct and indirect distribution channels?
✔✔ Direct channels involve selling products directly to consumers, while indirect channels use
intermediaries like retailers.
What is the role of pricing strategies in marketing?
✔✔ Pricing strategies determine how a product is priced to attract customers and achieve
profitability.
What is an example of a promotional strategy?
✔✔ Running advertising campaigns or offering discounts to increase sales and brand awareness.
How does customer segmentation improve marketing efforts?
✔✔ It allows for targeted marketing campaigns tailored to specific groups, increasing
effectiveness.
1
,What is a marketing objective?
✔✔ A specific, measurable goal that a company aims to achieve through its marketing efforts.
What does brand equity measure?
✔✔ The value of a brand based on consumer perceptions and loyalty.
How can a company use product differentiation?
✔✔ By highlighting unique features or benefits to stand out from competitors.
What is a marketing channel?
✔✔ The path through which products or services are delivered from the producer to the
consumer.
What role does advertising play in marketing?
✔✔ Advertising promotes products or services to increase awareness and drive sales.
What is market positioning?
✔✔ The strategy used to create a distinct image of a brand or product in the consumer's mind.
2
,What is the purpose of a marketing audit?
✔✔ To evaluate the effectiveness of current marketing strategies and practices.
How does social media marketing benefit businesses?
✔✔ It increases brand visibility and engagement through online platforms.
What is the role of a product manager?
✔✔ To oversee the development, marketing, and lifecycle of a product.
What is the concept of market penetration?
✔✔ Increasing a product’s market share within an existing market.
How can a company achieve market expansion?
✔✔ By entering new markets or segments with existing or new products.
What is the significance of a marketing plan?
✔✔ It outlines strategies and actions to achieve marketing goals and objectives.
3
, How can businesses use email marketing effectively?
✔✔ By sending targeted and personalized messages to nurture leads and retain customers.
What is brand awareness?
✔✔ The extent to which consumers recognize and recall a brand.
What is the importance of competitive benchmarking?
✔✔ It helps a company understand its performance relative to competitors and identify areas for
improvement.
How does a business use demographic information in marketing?
✔✔ To target specific customer groups based on age, gender, income, and other characteristics.
What is a marketing funnel used for?
✔✔ To guide potential customers through the stages of awareness to purchase.
How does a SWOT analysis help businesses?
4
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