Business A level Paper 1 Questions & 100% Correct Answers- Latest Test | Graded A+ | Passed
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Module
Business
Institution
Business
Mass marketing
-:- Targeting multiple segments
Niche marketing
-:- A targeting strategy that involves pursuing a large share of a small market
segment.
Primary secondary and tertiary sectors
-:- primary - extracting raw materials
Secondary- manufacturing goods to sell to businesses or c...
✓ -:- Large number of small firms with product differentiation
Few barriers to enter , products are differentiated
Reasons why customers need protection from exploitation (3)
✓ -:- Faulty products , monopolies set unfair prices and correct information before
buying
What are 2 Barriers to entry
✓ -:- High start up cost
"Loyalty of customers
How to calculate market share
✓ -:- Sales / total market sales x 100
Reasons for consumer protection (3)
✓ -:- Monopolies overcharging
Faulty products
Correct info before buying
4|Page | Grade A+| 2024/2025
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