Candidate signatu re
I declare this is my own work.
AS
BUSINESS
Paper 2 Business 2
Friday 24 May 2024 Afternoon Time allowed: 1 hour 30 minutes
Materials
For this paper you must have: For Examiner’s Use
the Insert (enclosed) Question Mark
a calculator.
1
Instructions 2
Use black ink or black ball-point pen. 3
Fill in the boxes at the top of this page. 4
Answer all questions.
5
You must answer the questions in the spaces provided. Do not write
outside the box around each page or on blank pages. 6
If you need extra space for your answer(s), use the lined pages at the end of 7
this book. Write the question number against your answer(s). 8
Do all rough work in this answer book. Cross through any work you do
not want to be marked. TOTAL
Information
The maximum mark for this paper is 80.
The marks for questions are shown in brackets.
*JUN247131201*
IB/G/Jun24/G4001/E6 7131/2
, 2
Do not write
outside the
Answer all questions. box
Read the source in the Insert.
0 1 In 2023, PE Ltd had 120 employees.
The number of products it produced increased by 10% from 2022 to 2023.
Using Figure 1, calculate PE Ltd’s annual labour productivity in 2023.
[3 marks]
3
0 2 Using Figure 2, calculate the monthly margin of safety for PE Ltd in 2023.
[3 marks]
3
*02*
IB/G/G4001/7131/2
, 3
Do not write
outside the
0 3 PE Ltd is considering targeting individual customers directly in addition to selling to box
businesses.
Explain one impact this change could have on its promotional mix.
[4 marks]
Extra space
4
Turn over for the next question
Turn over ►
*03*
IB/G/G4001/7131/2
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