AESC 2050 Questions And Answers With Verified Study Solutions
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Module
AESC 2050
Institution
AESC 2050
AESC 2050 Questions And Answers With Verified Study Solutions
At the start of the ADVERTISING lecture, Dr Kiepper showed 4 short commercials by 2 poultry companies taking alternate views of ________.
a. antibiotic use
b. hormone use
c. free-range
d. cage-free
e. heritage breeds ANS a. antibi...
aesc 2050 questions and answers with verified stud
aesc 2050 questions and answersd
at the start of the advertising lecture dr kieppe
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AESC 2050 Questions And Answers With Verified
Study Solutions
At the start of the ADVERTISING lecture, Dr Kiepper showed 4 short commercials by 2 poultry companies taking
alternate views of ________.
a. antibiotic use
b. hormone use
c. free-range
d. cage-free
e. heritage breeds ANS a. antibiotic use
Which of the following is an INSINTRIC value:
a. achievement
b. conformity
c image
d. self-acceptance
e. power ANS d. self-acceptance
Which of the following is an EXTRINSIC value:
a. affiliation
b. benevolence
c. community feeling
d. financial success
e. universalism ANS d. financial success
Ethos
a. emotion
b. credibility and character
c. reason ANS b. credibility and character
Logos
a. emotion
, b. credibility and character
c. reason ANS c. reason
Pathos
a. emotion
b. credibility and character
c. reason ANS a. emotion
In advertising, using the argument that a person should believe or do something because "everyone" is doing it is
known as _____.
a. bandwagon
b. bait and switch
c. humor
d. name calling
e. plain folks ANS a. bandwagon
In advertising, using a non-existent inexpensive product to lure a person into buying a more expensive product is
called:
a. bandwagon
b. bait and switch
c. humor
d. name calling
e. plain folks ANS b. bait and switch
(T/F) Chickens are NOT fed HORMONES- it's a myth. They grow big and fast because of advances in genetics and
nutrition ANS TRUE
(T/F) Chickens are NOT fed ANTIBIOTICS- it's a myth. Chickens don't need antibiotics to fight infections. ANS
FALSE
Food companies using marketing that states NO HORMONES are using ___.
a. Associative, we all do this
b. Anti- none of us do this
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