Genre development from radio to TV
-:- • Same formats
o Soap operas, mystery, ect
TV networks relation to radio networks
-:- • TV was built on the same model as radio: commercial broadcasting
• Same networks: NBC, CBS, and ABC
• Same govt approach: regulated monopolies (FCC again)
...
o Roll out schedule (program few days a week or weekends)
• Goal: target "new" audiences (ppl who had been ignored by "Big 3" networks")
Consequences of post-network era
✓ -:- • Increasing fluidity between premium, basic cable, and network content
• Proliferation/profitability of cable channels draws greater talent to television
• Vastly more original programming
o Real Housewives v. Mad Men
Strategies for 4 major networks
✓ -:- o Invest in internet technology: NBC owns Hulu
o Find alternatives to advertising
• Product placement on American Idol
• Song downloads on Glee
o Focus on "blockbuster" live programming
• The super bowl, the Oscars, the Olympics
o Find cheaper alternatives: reality TV
4|Page | Grade A+| 2024/2025
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