ASC 1 Pre-Test Questions & Answers 2024/2025
1. Identify core concepts that creates a foundation for marketing management. Check all that applies *
Needs and wants
growth strategy
communication channels
supply chain
ANSOFF matrix - ANSWERSNeeds and wants, communication channels,
supply c...
1. Identify core concepts that creates a foundation for marketing management. Check all that applies *
Needs and wants
growth strategy
communication channels
supply chain
ANSOFF matrix - ANSWERSNeeds and wants, communication channels,
supply chain
2. What marketing strategy is responsible for warranties and services *
product strategy
price strategy
place strategy
promotion strategy
marketing strategy - ANSWERSproduct strategy
3. A market orientation view is *
customer centric
production centric
sales centric
relationship centric - ANSWERScustomer centric
4. A marketing company realizes that there is a slight defect in the design of its ball pens. It spends
thousands of dollars to promote the product with the intention of rapidly finishing the inventory of few
thousand ball pens. What is the marketplace orientation this scenario depicts? *
market orientation
, product orientation
selling orientation
production orientation - ANSWERSselling orientation
5. What is the attitude of a market oriented organization *
Creative marketing will overcome customer resistance to buying
A great product will sell itself.
Successful businesses respond to and fulfill consumer needs.
Good relationships with consumers drive sales.
Other: - ANSWERSSuccessful businesses respond to and fulfill consumer needs.
6. A company decides to change order processing processes. Which component of marketing mix is the
company addressing *
product
price
place
promotion - ANSWERSplace
7. What condition is required for an exchange. Check all that applies *
Two or more parties are involved.
each party has something of value to offer to the other party
One of the party needs to have foreign exchange
one of the party needs to promote the product
8. Which component of the marketing plan - ANSWERSTwo or more parties are involved.
each party has something of value to offer to the other party
8. Which component of the marketing plan requires a SWOT analysis *
executive summary
marketing strategy
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