Exam (elaborations)
GMS 522 - Global Distribution Exam Questions and Answers
- Module
- Institution
GMS 522 - Global Distribution Exam Questions and Answers
[Show more]
Seller
Follow
millyphilip
Reviews received
Content preview
GMS 522 - Global Distribution ExamQuestions and Answers
Marketing Channels
sequence of firms/individuals involved in making a product available to final
consumers or industrial buyers
Simple Global Distribution Channel
Complex Global Distribution
Options for Global Distribution
Foreign Sales Subsidiary
option for global distribution; the firm sells directly to customers through its own
field sales force - gives company an ongoing physical presence in the country
, Distributor
option for global distribution; the company operates through independent
intermediaries (i.e. distributors in the foreign country) - independent firms which
purchase products from the manufacturer and take responsibility for making it
available to the end user
Outsourcing
option for global distribution; outsources distribution to a third party company in
the foreign market
Digital Delivery
option for global distribution; electronic distribution (depending on nature of the
product)
Channel Design
refers to the number of different types of intermediaries included in the channel
and takes in two factors: length and width
Channel Length
a factor of channel design; the number of levels or different types of
intermediaries in the channel
Channel Width
a factor of channel design; the number of institutions of each type in the channel
11 Cs of Channel Design
Customer Characteristics
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £10.14. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75759 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now