international marketing - Answer-plan/conduct transactions across boarders
international marketing emphasizes - Answer--cross border transactions
-satisfaction of consumers needs
-exchange between transacting parties
multi domestic marketing - Answer-used when firms develop separate marke...
GMS 522 Exam Questions with Latest
Update
international marketing - Answer-plan/conduct transactions across boarders
international marketing emphasizes - Answer--cross border transactions
-satisfaction of consumers needs
-exchange between transacting parties
multi domestic marketing - Answer-used when firms develop separate marketing
strategies
global marketing - Answer-coordinated and integrated across multiple countries
culture - Answer-learned behaviors
learned shared and transmitted from one generation to the next - Answer-Culture
culture passed on by - Answer-parents(primary)
social organizations
special interest groups
the government
schools
Encultured - Answer-the process by which an established culture teaches an individual
its norms and values
acculturated - Answer-adapted to a new or different culture
Ethnocentricity - Answer-the belief in the inherent superiority of one's own group and
culture
Cultural Literacy - Answer-detailed knowledge about a culture that enables a person to
work happily and effectively within it
Elements of Culture - Answer-language, religion, values and attitudes, customs and
manners, martial elements aesthetics, education, social institutions
Language - Answer-messages are conveyed by the words spoken and the way in which
they are spoken (tone of voice)
Language Importance - Answer-collection information
providing access to local society
communicating with channel members
, providing a means of interpreting context
Non-verbal language - Answer-messages are conveyed by body language, gestures
and eye contact
religion - Answer--defines ideals for life
-existence of a higher power
-reflected in values and attitudes and eventually behavior
Aspects of Non-verbal Language: - Answer-Time - flexible in many cultures
Space - Arabs and Latins may get a little too close
Material possessions - type of suit, watch, car and phone
Friendship patterns - who you kno
Business agreements - formal or info
Values - Answer-shared beliefs which have been internalized.
Attitudes - Answer-evaluation of alternatives based on internalized values.
Manners and Customs - Answer-Gift giving
How products are used
Material Culture - Answer-Value placed on material possessions by society
Aesthetics - Answer-what is or is not considered to be beautiful or in good taste
education - Answer-Education plays a major role in passing on culture from one
generation to another
Social Institutions - Answer-Social institutions affect the way people relate.
Culture Classifications - Answer-high context or low context
high-context - Answer-meaning changes depending on individual behavior or speech
(reading between the lines) (Japan, Latin America, European)
low context - Answer-intentions expressed verbally. meaning is explicit (u.s. Russia,
Australia and new Zealand)
Hofstede's Framework: - Answer-Individualism vs. collectivism
Power distance
Uncertainty avoidance
Masculine vs. feminine
Individualism vs. collectivism - Answer-the extent to which different culture emphasizes
the individual over the group
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