2024 - This essay demonstrates DISTINCTION level work for Unit 6: Website Development - Assignment 2 & 3 - Learning Aim B and C. This structure will help you achieve Pass, Merit, or Distinction.
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This company is a new business which specialises in ecommerce and are willing to
sell their products via their website. The website must allow customers to purchase
easily and must be user friendly. The main benefits of this website can include
reaching a huge audience and convenience. For example, this website will specialise
as a fragrance brand who would like to reach a global audience. Also, customers are
able to browse and purchase products from the comfort of their homes whenever
they want to.
The intended audience of the website (P4)
The intended audience for this ecommerce website will usually be those who are
really interested in buying perfumes for their day to day use or even gifts. The
audience could be individuals of all genders and any ages. The demographics can
be different based on the variants of perfumes being sold on the website. For
instance, this ecommerce website is more of a modest company, therefore they
would be selling affordable perfumes which can target a younger audience who are
interested in spending on a budget.
Currently, we hold a store based in Ilford Lane (East London) and we gain many
customers coming to purchase our products. However, many customers are always
rushing to buy our fragrances and it leads to busy hours and crowds. A website can
be extremely helpful in order for customers to purchase our products easily from the
comfort of their own homes. Therefore, this is the genuine reason why a website
must be created to fulfil the needs of our customers.
Software and hardware requirements
For an ecommerce website, there are software and hardware requirements that are
utilised. Developing my website requires a lot of software. I must use software that
allows me to develop at the finest level possible. I will utilise softwares such as:
This softwares from Adobe will allow me to develop my website efficiently. Adobe
Photoshop will be used in order to create mockups/designs for my website. By using
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photoshop I can design how my website will look and also the products. The
software can also allow me to create the logos, banners and any artwork which will
be displayed on the website.
Dreamweaver is a powerful piece of software that will allow me to create websites
virtually and from any location. This software is appropriate for many website
creators. Skill level is not an obstacle when it comes to using this software. You can
use programming languages such as CSS, HTML and many more. This software is
an extreme benefit because it will let me develop my website to a high standard.
In regards to hardware, I will use my PC or laptop from home. My PC is built with
specific specifications such as 16GB RAM of, and an i3 processor. I believe that
these pieces of hardware will be more than enough to create and develop my
website.
Application web design principles
In order for my website to be efficient and running smoothly, I need to ensure that I
am going along with correct web design principles which will meet client
requirements and will stand out. Many people may require accessibility features
when they are browsing for products on my website.
I will use Usability, Accessibility and Navigation.
Sections
Sections / Pages Purpose
Home page This is the home page and it will be the
initial page that the viewer will see when
they browse and go on the website.
Shop This page is where the customer can
view all of the products and where they
will be doing all of their shopping for. A
wide range of perfumes can be
purchased from this page and then you
can click on a product you like, put it in
the basket, checkout and pay.
About us This page will be utilised for customers to
gain an insight regarding the perfume
business. Any information such as
history and about company branches are
present here.
Contact us This page is simply used so people can
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, Unit 6: Website Development LAB & LAC
contact the business about any enquiries
or issues.
Features
Features Purpose
Social media This feature is a way of advertising the
company’s social media on the website.
People can visit the company’s social
media which then leads them to visit the
Zooming This feature assists customers with
visual impairment or weak eyesight.
They can use the zoom option in order
to make the website much bigger.
Checkout / Cart Customers can place their products that
they would like to purchase inside the
cart and then they can pay for their
desired products which they browsed
for.
Payment method To pay for your items using their
preferred payment option
Images and captions This feature will grab the viewer’s
attention and allows the website to
appear as appealing and look classy.
Hyperlinks This allows users to access other pages
of the website. This is a great feature of
navigation.
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, Unit 6: Website Development LAB & LAC
Website Structure
Home
Home
Shop About us Contact us
Design idea 1 (Home page):
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