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CFRE Securing the Gift Questions and Correct Answers | Latest Update £9.38   Add to cart

Exam (elaborations)

CFRE Securing the Gift Questions and Correct Answers | Latest Update

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  • Module
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According to Greenfield, personal solicitation is x times more effect than direct mail? ~~>A. 10 BB. 16 C.12 D.22 What is the most effective way to fund raise ~~>Multiple methods used in tandom What is the most effective solicitation ~~>In person followed by thank you call wi...

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  • September 10, 2024
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  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • CFRE
  • CFRE
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1 | P a g e | © copyright 2024/2025 | Grade A+




CFRE Securing the Gift Questions and
Correct Answers | Latest Update
According to Greenfield, personal solicitation is x times more effect than

direct mail?


✓ ~~>A. 10

BB. 16


C.12


D.22




What is the most effective way to fund raise


✓ ~~>Multiple methods used in tandom




What is the most effective solicitation


✓ ~~>In person followed by

thank you call with follow up letter followed by


Personal call followed by


Email solicition followed by


Recorded phone message followed by




Master01 | September, 2024/2025 | Latest update

, 2 | P a g e | © copyright 2024/2025 | Grade A+


What is the most impersonal type of solicitation?


✓ ~~>A. Giving Clubs

BB. Direct mail


C. Special Events




What should be included in the direct mail plan?


✓ ~~>Target audience, topic of appeal, purpose of mailing,when is

should be mailed




Each direct mail should have a goal of


✓ ~~>A. Increasing funds

BB. Specific Goal rather than increasing funds




What type of solicitation is least effective for new donors


✓ ~~>A. Personal calls

B. Event attendance


CC. Direct Mail


D. Board INvolvement




What should you consider in a direct mail RENEWAL



Master01 | September, 2024/2025 | Latest update

, 3 | P a g e | © copyright 2024/2025 | Grade A+


✓ ~~>1. Recency (current vs lapsed)

2. Frequency (once a yr vs other)


3. Clear communications (what did the previous gift accomplish)


4. Amount(15-25%more than last time)




An in house mailing list receives an x return while a cold list receives an x

return


✓ ~~>15% to 1-2%




Direct Dialouge


✓ ~~>Required up front costs

Org needs to have a strong elevator pitch


Donors tend to be long term


Not legal in US




Telephone Solicitation is


✓ ~~>most effective when used with other methods

Used to upgrade, renew, acquire


Done by volunteer or paid




Master01 | September, 2024/2025 | Latest update

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