COMM370 FINAL EXAM GUIDE-- Theories of Media Communication || with 100% Verified Solutions.
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Module
COMM370
Institution
COMM370
T/F: The Great Media Debate has sparked the creation of several communication theories since the field of communication was created. correct answers True
T/F: Phenomenistic theory states that media are relatively powerless in comparison to individuals' psychological and social factors. correct a...
COMM370 FINAL EXAM GUIDE-- Theories of Media
Communication || with 100% Verified Solutions.
T/F: The Great Media Debate has sparked the creation of several communication theories since
the field of communication was created. correct answers True
T/F: Phenomenistic theory states that media are relatively powerless in comparison to
individuals' psychological and social factors. correct answers True
Hearing repeated false claims continuously is easier to mentally process than hearing information
we know to be true once. correct answers True
T/F: Agenda setting theory assumes that the public sets the agenda of the media. correct answers
False
T/F: The greatest limitation to social marketing theory is that it does NOT address counter
messaging. correct answers True
Today, when investigating media's effects on the consumer, which research method(s) is most
popular? correct answers Internet surveys & lab experiments
In regards to Spiral of Silence theory, if a group with an unpopular opinion speaks out about their
issue, they are called: correct answers Vocal Minority
John Dewey believed that____________was the best defense against totalitarianism. correct
answers Public Education
Attitude change theory was initially developed from which of the following? correct answers
Hovland's WWII research
Which of the following are barriers to receiving information, according to Information-Flow
Theory: correct answers All of the Above: Level of education, Amount of news media
consumption, Interest in News, & Discussing news with others
Agenda setting is not concerned with telling audiences what to think but
rather_____________________? correct answers What to think about
The Federal Communications Commission (FCC) was originally called the___________?
correct answers Federal Radio Commision
Which commission argued that media only serve those who were in society's dominant groups?
correct answers The Hutchins Commission
Encountering information that is inconsistent with our values and beliefs and experiencing
psychological discomfort is called______? correct answers Cognitive Dissonance
, T/F: Priming is the notion the attention will be given to a particular issue, but ALL the
information on the issue will be presented. correct answers False
Mass Entertainment theory claims that when evidence for media's effects are mixed, the best
course of action is_______? correct answers Inaction
T/F: In 2019, internet-based platforms generated more advertising revenue than ALL legacy
media combined. correct answers True
Which is the following is NOT an example of restricting communication freedoms. correct
answers Uncivil discourse
T/F: Disintermediation is the elimination of gatekeepers between news content and their
audiences. correct answers True
T/F: The Payne Fund studies found disturbing effects regarding media's influence like
participants' lack of sleep and engagement in fantasy. correct answers True
T/F: Mass Entertainment Theory claims that TV does not distract people from issues of politics,
education, or religion, but instead it relaxes them, allowing them to return to those activities at a
later time. correct answers True
T/F: The initial development of social media was predicted to empower individuals and strip the
powers of legacy media. correct answers True
What is the main limitation of middle-range theories? correct answers Broad categorizing of
empirical generalizations
T/F: The transactional model of communication revolves around mass dissemination of
information whereas the linear model takes audience feedback into account. correct answers
False
Paul Lazarsfeld and Carl Hovland both found what to be true about media's influence? correct
answers It had limited effects
T/F: During our Wednesday discussion days, we have multiple questions that ask you to work
with a partner. correct answers False
T/F: Gemeinschaft is related to formal, impersonal relationships while Gesellschaft is related to
strong, community ties. correct answers False
The field of Mass Communication was developed from which other social science field(s)?
correct answers Both sociology and psychology
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