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ALIBABA EXAM QUESTION AND ANSWERS
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ALIBABA EXAM QUESTION AND ANSWERSWhere is the holding company for Alibaba Group Holding Limited established and what
is the symbol used on the NYSE? - Answers -• Established under the Companies Law
of the Cayman Islands but conduct their business in China. Their main operations office
is located in Hangzhou, China. And their principal executive offices are in Causeway
Bay, Hong Kong.
• BABA is the symbol used on the New York Stock Exchange
What are the significant subsidiaries of Alibaba Group Holdings? - Answers -• Taobao
Holding Limited
• Taobao China Holding Limited
• Taobao (China) Software Co
• Zhejiang Tmall Technology Co.
• Alibaba Investment Limited
What is the composition of the digital economy that has built up around Alibaba
platforms and businesses? - Answers -• Consumers
• Merchants
• Brands
• Retailers
• Third party service providers
• Strategic alliance partners and
• other businesses.
What percentage of revenue is generated from Alibaba's retail commerce in China? -
Answers -• In the 2019 fiscal year, approximately 66% of their revenue is generated
from the retail commerce business in China.
Give an example of a new retail initiative Alibaba introduced this year in China and state
why? - Answers -• An example would be Freshippo, which is a grocery retail chain-
Create a new shopping experience through innovative supply chain management.**
• There, they showcase a new shopping experience through the convergence of online
and offline activities by using retail stores to warehouse and fulfil online orders in
addition to offering a rich and fun experience for those who shop in-store.
Give examples of 3 key risks to Alibaba and their industry? - Answers -• Maintaining the
trusted status of their digital economy
• Sustaining investment in their business, as well as focusing on long term performance
and maintaining the health of their digital economy.
• Competing effectively
What does Tmall cater to? - Answers -• Caters to consumers' ever-growing demand for
high quality products and premium shopping experience.
• It is am import focused business
, • The world's largest third party online and mobile commerce platform and therefore
caters to brands and retailers.
How have Alibaba demonstrated organic growth? - Answers -• They entered
agreements to make strategic investments, acquisitions and alliances that are intended
to further their strategic objectives.
• They maintain offices in many countries and regions including China, Hong Kong,
Singapore, and the US. They also maintain data centres in SE Asia, Middle East,
Europe, Australia, US.
• Example: their investments in Amap, Youku, UCWeb, Intime, Cainiao Network and
Ele.me.
• Acquisitions and consolidations of Youku, Lazada, Intime, Cainiao Network, and
Ele.me.
• The significant strategic investments and acquisitions in 2019 include Red Star, Focus
Media, Kaiyuan and more.
What are the key components of Alibaba's strategy? - Answers -• User Growth and
Engagement
• Empower Businesses to Facilitate Digital Transformation and Improve Operational
Efficiency
• Continue to Innovate
What is Alibaba's monetisation platform? - Answers -• Alimama is their monetisation
platform and they use data technology to match the marketing demands of merchants,
brands and retailers with the media resources on their own platforms and third-party
properties. This enables them to monetise their core commerce and digital media and
entertainment businesses.
Where are the main operations located? - Answers -• Hangzhou, China
What is their mission? Fundamentally what did the founders want Alibaba to do? -
Answers -• Alibaba's founders wanted Alibaba to be a business that would facilitate
doing business anywhere.
• Their mission was to transform the way they market, sell and operate and improve
their efficiencies.
• They also use the power of new technology to engage with their users and customers
to operate in a more efficient way.
What is Alibaba's vision? - Answers -• Alibaba's vision is to build the future infrastructure
of commerce.
• They want their customers to meet, work and live at Alibaba meaning they want their
company to impactful to all parts of their consumers lives. They also want to be a good
company that will last for 102 years as this means they will have spanned three
centuries.
What is Alibaba's 6 values? - Answers -• Customer first
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