Implied Terms - ️️The keyword contains an additional word or words that are
always or almost always implied by other terms in the query (or the other way around).
IE: query is "places to rent in Muskegon", keyword is "places to rent in Muskegon
MICHIGAN"
Classifier: Topical Content - ️️...
Telus Rater- Exam
Implied Terms - ✔️✔️The keyword contains an additional word or words that are
always or almost always implied by other terms in the query (or the other way around).
IE: query is "places to rent in Muskegon", keyword is "places to rent in Muskegon
MICHIGAN"
Classifier: Topical Content - ✔️✔️The main content of the page is primarily focused on
a single topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as the page is mostly
about one or a few topics.
Request Additional Information - ✔️✔️The query formulates a specific request or
question about the problem, topic, or question that the keyword refers to. If the keyword
offers a general problem, topic, or question and the query asks a specific question or
makes a specific request about the keyword, you should select this option.
AC - ✔️✔️Ad Creative; The Ad Creative is an advertisement that can appear
LP - ✔️✔️Landing Page; Where you're sent when you click the AC. The first page that
appears.
User Intent - ✔️✔️What the user is actually searching for.
Content Page - ✔️✔️The webpage that the user is currently visiting
Business Page - ✔️✔️A page the advertiser specifically wants the audience to visit
In-Market - ✔️✔️When the user is in the market for a product or service
Do all queries have the approximate location provided? - ✔️✔️No
Exact Intent - ✔️✔️An ad might address the user's exact intent
AC - ✔️✔️Ad Creative; The Ad Creative is an advertisement that can appear
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