CNSR SCI 567 Exam 1 exam with 100% correct answers
7 views 0 purchase
Module
NR 565
Institution
NR 565
National Brands
manufacturer brands and SMU's
Ex; Nike, Adidas, Champion
Secret Brands
Strategy of having brands that are not just associated with ownership in order to build massive scale to own/protect the category
Ex; Fiskars scissors
Previous
Play
Next
Rewind 10 seconds
...
CNSR SCI 567 Exam 1 exam
with 100% correct answers
National Brands - answer manufacturer brands and SMU's
Ex; Nike, Adidas, Champion
Secret Brands - answer Strategy of having brands that are not just
associated with ownership in order to build massive scale to
own/protect the category
Ex; Fiskars scissors
Liscenced Merchandise Brand - answer Well known name brand
contracts with another to develop, produce, and sell the brand
Licensing fee
Ex; Looney Toons, Disney
Exclusive Brands - answer A known name or association, but
exclusive for one retail company
Usually a collaboration between the retailer and the brand
Ex; ELLE, Lauren Conrad, JLo
Private label brands - answer Store brands, house broads, own
brand
Produce yourself
National manufacture brands - answer Designed, produced, and
marketed by the vendor, sold by many retailers, but also may be
sold to the customer by the brand
, private labels - answer developed by the retailer and only sold by
the retailer
a private brand can become a national brand
Concept to customer (CTC) - answer Strategic approach to
developing, sourcing, and allocating products to the appropriate
stores.
Fast fashion as little as 6 weeks
Classics/basics = 6 + months out
Competitive shopping - answer selling and analyzing what your
competitors are doing
Focus on the product assortments
Concept Boards - answer Key styling by brand or classification
Color/print/fabrication/pattern/sillhouette
CTC Process has 3 simple rules - answer 1. Know your customer
2. Focus on assortments that can meet the revenue and profit
expectations
3. Recognize your competition
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BRAINBOOSTERS. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £11.55. You're not tied to anything after your purchase.
