PGA 3.0 - Level 1 Facility Management
EXAM With All answers Correct.
PGA 3.0 - Level 1 Facility Management
EXAM With All answers Correct.
Who should provide direction for creating the business plan at a golf operation? - golf
operation stakeholders
What are the five phases (in order from first to fifth) of the PGA Business Planning
Model? - Define the business; assess the current state of the business; develop goals,
objectives, and strategies; develop financial forecasts and budgets; monitor
performance
What is the usual business destination for long-range planning? - 3-5 years
What is the most significant benefit of strategic business planning? - Provides long-term
vision and destination
You are in the process of completing a business plan for the golf shop. Initial forecasts
of sales, expenses, and profit have been made. Past data has been analyzed and
important inside and outside factors have been identified. What is the next step to be
taken towards completing the plan? - Make assumptions about how inside and outside
factors will affect the business
A golf professional is purchasing a golf course. The business plan he presented to his
banker included his history of successfully operating similar facilities, budget projections
for the first five years under his management, and objectives and strategies for reaching
his goals. The banker rejected his loan application because of missing information.
What important element is missing from the business plan? - Proposed mission
statement
What time frame would be the least effective for monitoring the progress and
performance of a business plan? - Annually
The process for developing a business plan stars before you establish the goals you
would like to achieve for the shop's coming year. - True
A well thought out business plan will typically focus on achieving financial goals. - False
Staff should be involved in effective business planning to create a sense of ownership. -
True
Assessing the current state of the business is the most significant advantage of
strategic business planning. - False
,PGA 3.0 - Level 1 Facility Management
EXAM With All answers Correct.
According to the Business Planning Model, a business plan should build on and refine
the operational plan. - False
Proactive planning is one of the anticipated outcomes of strategic business planning? -
True
Clarification of job responsibilities is one of the added values provided by the strategic
planning process? - False
Business goals are typically developed in the Defining the Business phase of the
business planning process. - False
Typically, a written set of core values is developed in the Defining the Business phase
of the business planning process. - True
Helping establish a starting point for goals, objectives, and related strategies is an
appropriate use of the SWOT analysis. - True
Financial forecasts should be based on historical data derived from a linear trend
analysis. - False
Which statement below is a statement to avoid when developing an effective mission
statement? - A restatement of the facility description
Revising a mission statement for a facility is an indication of what? - A sign that the
business changed in response to internal factors and external market conditions
Marketing is a subset of promotion. - True
Which of the following is not one of the five "P's" of marketing? - publicity
Which type of Moment of Truth is building a brand at a facility? - interactive and non-
interactive
What is an example of indirect competition to an 18-hole daily fee facility? - Jet-ski
rental
selling yourself, selling the facility, and selling the game of golf are the three principal
layers of what type of marketing? - internal focus
Which type of marketing strategy includes letters to the editor, television appearances,
speaking engagements, and special needs programs? - public relations/publicity
, PGA 3.0 - Level 1 Facility Management
EXAM With All answers Correct.
Knowledge of competition is an important starting point for putting together a marketing
plan. - True
What is an Attraction Program at a facility? - free, short teaching, demonstration, or
informational clinic
A way to gauge the success of a promotional effort is to perform a cost/benefit analysis.
- True
What is a method that professionals can use to directly communicate with potential and
existing customers? - social networking sites
To measure the success of efforts designed to raise revenues, a facility can track
increases in dollar sales and number of purchases and compare them against those of
the same period the previous year. - True
What is a good question to ask when evaluating a promotional event? - was the right
audience targeted
Promotional efforts don't need to be planned well in advance, you can make them up on
the fly. - False
Which of the following is NOT an example of an objective of a promotional campaign. -
the competition is doing it
The two common methods for determining a promotional budget are: 1) establishing a
dollar amount as a percentage of revenues and 2) building a budget based on
established business objectives. - True
One advantage that beginner players gain from forming friendships during the learning
process is they are more likely to take up different hobbies with their new friends. -
False
Why must a particular facility's clientele and needs be examined in order to effectively
manage play? - Customer expectations
It is illegal for courses that receive any public funds to require a dress code. - False
How can a facility elevate the on-course experience of all players when beginners are
part of the play mix? - grouping newer players with more experienced players
When are private facilities exempt from the accommodation requirements of the
Americans with Disabilities Act? - if they allow public play
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