MKTG/IMC/MCQ Combined Questions With Verified And Reviewed Answers
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Module
MKTG
Institution
MKTG
MKTG/IMC/MCQ Combined
Questions With Verified And
Reviewed Answers
1) Probably the most effective way for an agency to acquire new business is
through:
A. its image and reputation.
B. its public relations effort.
C. solicitations.
D. referrals.
E. its pricing strategy. - AN...
MKTG/IMC/MCQ Combined
Questions With Verified And
Reviewed Answers
1)Probably the most effective way for an agency to acquire new business is
through:
A. its image and reputation.
B. its public relations effort.
C. solicitations.
D. referrals.
E. its pricing strategy. - ANSWER A
2) _____ are agencies that specialize in offering services, such as database
management, and the ability to create, produce, and disseminate direct mail and
other types of communications that go straight to target customers.
A. Full function ad agencies
B. Sales promotion agencies
C. Direct-response agencies
D. Public relations firms
E. Creative boutiques - ANSWER C
3) Direct-response agencies:
A. manage premium and incentive offers.
,B. specialize in the development of Web sites.
C. engage in crisis management.
D. manage clients' databases.
E. respond directly to the client's customers. - ANSWER D
4) A typical direct-response agency is divided into three main departments. They
are:
A. customer relations, production, and traffic.
B. media, customer relations, and sales.
C. sales, account management, and production.
D. account management, creative, and media.
E. creative, traffic, and financial. - ANSWER D
5) _____ specialize in the development and management of sweepstakes, refund
and rebate offers and incentive programs.
A. Sales promotion agencies
B. Direct response agencies
C. Creative boutiques
D. Interactive agencies
E. Public relations firms - ANSWER A
6) Which type of specialized service would have most likely coordinated a
program to allow consumers to mail in UPC codes from three Reynolds products
to receive a free Blockbuster movie rental?
A. Sales promotion agency
,B. Public relations firm
C. Creative boutique
D. Interactive agency
E. Direct-response agency - ANSWER A
7) A(n) _____ is the type of firm an organization would hire to develop and
implement programs to manage the organization's publicity and affairs with
consumers and other relevant publics.
A. public relations agency
B. advertising agency
C. media mix organization
D. creative boutique
E. direct-response agency - ANSWER A
8) Which specialized service would be responsible for promoting and managing
the concert a client wants to hold to benefit Habit for Humanity?
A. The traffic department
B. A marketing research firm
C. An interactive agency
D. A public relations firm
E. A sales promotion agency - ANSWER D
9) Organizations that specialize in the creation of interactive media such as CD-
ROMs, kiosks, and web sites are known as:
A. sales promotion agencies.
, B. public relations firms.
C. creative boutiques.
D. interactive agencies.
E. direct-response agencies. - ANSWER D
10) To implement BMW's new branding campaign, the decision was made to use
short digital films and to create a Web site where consumers could view the films.
Which specialized service would have most likely been involved in this campaign?
A. Sales promotion agencies
B. Public relations firms
C. Creative boutiques
D. Interactive agencies
E. Direct-response agencies - ANSWER D
11) Package design firms, market research companies, photographers, and
printers are examples of:
A. sales promotion agencies.
B. interactive agencies.
C. companies that provide collateral services.
D. marketing support agencies.
E. support agencies. - ANSWER C
12) 1 National Fruit Company makes "WhiteHouse" apple juice. Market research
determined that the company needed to mold its bottle so as to make it easier to
grasp. Its market research would have been conducted by a(n) _____, and its
packaging changes would have been done by a(n) _____.
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