BMAL 590 WEEK 1 SECTION 2 MARKETING SEGMENTATION EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS
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Module
BMAL 590
Institution
BMAL 590
BMAL 590 WEEK 1 SECTION 2 MARKETING SEGMENTATION EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS
Why segment?
Because it is not possible for firms to satisfy everyone's needs with a single offering
Market segment:
Is a group of customers who share similar inclinations towards a brand.
Bas...
bmal 590 week 1 section 2 marketing segmentation e
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BMAL 590
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BMAL 590 WEEK 1 SECTION 2 MARKETING
SEGMENTATION EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS
Why segment?
Because it is not possible for firms to satisfy everyone's needs with a single offering
Market segment:
Is a group of customers who share similar inclinations towards a brand.
Bases for Consumer segmentations
demographics
geographic
psychological/psychographic
VALS (values and lifestyle)
behaviors
Bases for B2B segmentations
demographics
geographic
type of firm
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