AIPMM - CPM PRACTICE QUESTIONS WITH DETAILED ANSWERS // 100% GUARANTEED PASS A+ GRADED
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Module
AIPMM
Institution
AIPMM
intangibility
inseparability
variability
perishability - ANS Nature and characteristic of a service
Product
Price
Promotion
Place - ANS What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Cu...
, intangibility
inseparability
variability
perishability - ANS Nature and characteristic of a service
Product
Price
Promotion
Place - ANS What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
ck
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - ANS What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
lo
yc
Retire - ANS What are the 7 phases of PLC?
Conceive
Plan
Develop
ud
Qualify - ANS What are the steps of NPD? (Phases)
Market Penetration - ANS What is the strategy for existing market/existing product? (Ansoff's
Growth Matrix)
Product Development - ANS What is the strategy for existing market/new product? (Ansoff's
st
Growth Matrix)
Market Development - ANS What is the strategy for NEW market/existing product? (Ansoff's
Growth Matrix)
Diversification - ANS What is the strategy for new market/new product? (Ansoff's Growth
Matrix)
Introduction - ANS Market Objective: Gain awareness
Competition: None
Product: One
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