COM 275 Final Exam 1 Questions And All Correct Answers.
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Module
COM 275
Institution
COM 275
Mass Communication - Answer A single source (usually a complex entity such as a television network) reaching thousands or millions of people with the same institutionalized message. The audience members are often heterogeneous, or demographically diverse, and typically are unknown to the message...
COM 275 Final Exam 1 Questions And
All Correct Answers.
Mass Communication - Answer A single source (usually a complex entity such as a television network)
reaching thousands or millions of people with the same institutionalized message. The audience
members are often heterogeneous, or demographically diverse, and typically are unknown to the
message source.
Model - Answer A pictorial means of explicating, or facilitating the understanding of, an abstract
process such as communication.
Benefits of models - Answer Organize, explain, and predict.
Two categories of models - Answer Those that describe various communication processes and those
that explicate some kind of media effects.
Linear models - Answer Based on the principles of stimulus-response psychology, in which a receiver is
affected (response) by a message (stimulus) that emanates from a communication source. These models
depict the communication process as a series of progressive, linear steps in the transmission of ideas
from one person to another.
Shannon-Weaver model - Answer Describes the process of telecommunication. Depicts a message
emanating from an information source, which becomes a signal after passing through a transmitter.
Depending upon the amount of noise or interference present, the signal passes through to a receiver,
where it is decoded as a message.
Weasley-MacLean model - Answer Differs from the Shannon-Weaver model in that they include
mechanisms for feedback, or return flow of information from a receiver to the original source, and
gatekeeping, a mechanism (usually a person) that has the power to control information and even
prevent it from reaching a destination. Gatekeeping addresses the role of editors who control and select
the messages that are conveyed.
Interactive models - Answer A model in which messages are formulated, exchanged, and interpreted.
, Schramm interactive model - Answer Emphasizes the sharing of information between communicators,
who give and receive information interactively. Developed by communication theorist Wilbur
__________ (1954), the circular model describes communication as interactive and interpretive, with
communicators almost simultaneously sending and receiving messages. Switch between the role of the
encoder and decoder.
Transactional models - Answer The giving and receiving of something—in this case, information—in
order to create meaning.
OTA transactional model - Answer A model that separates communication into three distinct processes
—message formulation, message interpretation, and message exchange—and emphasizes the
interdependencies of the processes.
Individual effects of communication - Answer Illustrate direct effects on individuals from mass
mediated communication.
Thorson cognitive processing model - Answer (pg. 11 of text) Concentrates on the steps taken in the
processing of television commercials. It takes into consideration the individual viewer's personal interest
in and attention to the commercial message, the person's memory, and even language capacity, in
determining the potential effects of the messages.
Social effects of communication - Answer Media effects at the societal level.
Media system dependency model - Answer Pg. 13 (Ball- Rokeach and Defleaur)Assumes that
individuals in modern society become increasingly dependent upon mass media as a source of news and
information. The level of the dependency relationship and the strength of the media effects hinge on the
stability or instability of the society and the degree of societal importance placed upon mass media as an
information source.
Triangulation - Answer Use of multiple types of research methods to address questions of media
effects.
Laboratory experiments - Answer Involves having people watch or listen to or read a certain type of
media fare (violent, sexually explicit, frightening, etc.) while other people watch, read, or listen to
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