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Exam (elaborations)

COM 275 Final Exam 3 Questions With All Verified Solutions.

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  • Module
  • COM 275
  • Institution
  • COM 275

Effects of advertising and entertainment on health - Answer focuses on tobacco, alcohol, prescription drugs, and food Tobacco - Answer evidence linking media use and negative outcomes is strongest for tobacco Alcohol - Answer moderate evidence linking media use and drinking focuses ...

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  • October 9, 2024
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • COM 275
  • COM 275
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COM 275 Final Exam 3 Questions With
All Verified Solutions.
Effects of advertising and entertainment on health - Answer focuses on tobacco, alcohol, prescription
drugs, and food



Tobacco - Answer evidence linking media use and negative outcomes is strongest for tobacco



Alcohol - Answer moderate evidence linking media use and drinking

focuses on start of adolescent drinking and increased consumption / drunk driving



Prescription Drugs - Answer less evidence linking media use and Rx drugs



Food - Answer mixed evidence linking media use and food



Campaign - Answer informs, persuades, or motivates behavior changes

generally for noncommercial benefits



Why campaigns fail - Answer -Audience selective attention

-Barriers to audiences perceptions

-Unsophisticated audience-targeting techniques

-Unrealistic goals

-Lack of clear criteria for success



Risk learning models - Answer Message imparts new information about health risks, and behaviors that
minimize those risks

-severity

-vulnerability

, -response efficacy

-self efficacy



Stereotyping priming models - Answer Messages prime preexisting stereotypes



media advocacy - Answer public health agent attempts to focus media on health issues to effect social
or public policy



Edutainment - Answer health messages embedded in entertainment



Mood Management Theory - Answer people select programs to relieve discomfort or extend pleasure



Disposition Model - Answer we enjoy seeing good things happen to people we like and bad things
happening to people we dislike



old view on entertainment - Answer merriment is considered sinful



new view on entertainment - Answer entertainment is an effective and acceptable means of relief



Drama - Answer -develop interesting characters

-include conflict

-provide satisfying resolution



Humor / comedy - Answer drama containing cues that should not be taken seriously



Sports - Answer birging and corfing



Arousal jog - Answer arousal from suspense is liked

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