COM 275 Practice Exam 1 Questions And Verified Answers.
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Module
COM 275
Institution
COM 275
Linear Models - Answer Based on the principles of stimulus-respnonse psychology
Ex: Shannon-Weaver Model
Interactive Models - Answer Models stressing feedback and exchange
Ex: Schramm Interactive Model
Transactional Models - Answer Models that emphasize the interdependency of how m...
COM 275 Practice Exam 1 Questions
And Verified Answers.
Linear Models - Answer Based on the principles of stimulus-respnonse psychology
Ex: Shannon-Weaver Model
Interactive Models - Answer Models stressing feedback and exchange
Ex: Schramm Interactive Model
Transactional Models - Answer Models that emphasize the interdependency of how messages are
formulated, exchanged and interpreted
Ex: OTA Transactional Model
Mass Communication - Answer Large-scale distribution and reception process characterized by: OIAMS
-One directional info flow
-Impersonal source and anonymous receiver
-Asymmetrical source receiver association
-Market
-Standardized message content
Trends Leading to Change to Modern Society - Answer -Industrialization
-Urbanization
-Modernization
1920s Mass Society - Answer -Social differentiation increases
-Informal social controls weaken
-Communication becomes more difficult
-Media become important information sources
, Magic Bullet Theory - Answer -Perspective of much early research (People are socially isolated, have
uniform instincts, and not influenced by social ties)
-Human nature and isolation = similar reception and interpretation
-Direct, immediate, powerful, and uniform effects
-War of the worlds example: But....not really uniform effects
Payne Fund Studies - Answer -1st major research (series of studies commissioned to examine content,
audience, and effects)
-Studies do not really show uniform effects (Still, many see overall effect as very strong. Interpreted as
evidence of Magic Bullet.)
Standard History - Answer -Powerful Media Effects
-Limited Media Effects
-Effects of Varying Levels
Frances Fenton - Answer Pioneer.
-Early study on media violence
Carl Hovland - Answer Pioneer.
-Media effects on attitude change, why we fight
Paul Lazarsfeld - Answer Pioneer.
-"Opinion leaders" and Two step flow model of media effects
Harold Lasswell - Answer Pioneer.
-Five question model
-Three functions mass communications should serve in society:
-to inform
-to guide
-to educate
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