DECA marketing practice exam questions & answers 2024/2025
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Module
DECA
Institution
DECA
DECA marketing practice exam questions & answers 2024/2025
The way in which a business makes changes in the amount or type of goods or services it offers is known as its: - ANSWERSProduct-mix strategy
What research design would be best suited to determine the reach of an advertisement in a ...
DECA marketing practice exam
questions & answers 2024/2025
The way in which a business makes changes in the amount or type of goods or services it offers is known
as its: - ANSWERSProduct-mix strategy
What research design would be best suited to determine the reach of an advertisement in a particular
target market: - ANSWERSSurvey
In what stage of a product's life cycle would a company spend the least amount of money on promoting
the product? - ANSWERSDeclining
What information should a business provide its suppliers to ensure that products will be available to
meet demand? - ANSWERSSales forecast
Ryan goes to the grocery store every week and buys food to feed his family. Ryan's purchases are most
likely driven by which need in Maslow's hierarchy of needs? - ANSWERSPhysiological
A pharmaceutical company accidentally included a mildly poisonous substance in a popular OTC drug. As
a result, many users got sick and the company was faced with a lawsuit. Which tort was most likely cited
as a reason for the lawsuit? - ANSWERSNegligence
Technology is important to the product/service management function because it helps a business: -
ANSWERSMonitor inventory
To promote its summer menu, Danielle's Diner plans to e-mail a $5.00-off coupon to its regular
customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the
coupon represent? - ANSWERSTactic
One way that the GDP can be increased is by: - ANSWERSIncreasing labor and capital resources
, Which is an example of direct mail: - ANSWERSMailing a brochure to a consumer's home
Which is an example of a pull sales promotion strategy: - ANSWERSA buy one, get one free deal
To gain a competitive advantage, a business carefully selects channel members and trains them to
provide customers with superior expertise and service. This business is positioning its products by
focusing on: - ANSWERSChannel differentiation
What is likely to happen if a company has sunk costs associated with a poor decision? - ANSWERSThe
company will look for proof to justify its decision
One way promotional activities directly benefit businesses is: - ANSWERSIncreased product sales
The Smith company decides to ship its products by truck rather than air so it can keep its prices lower
than its major competitor. This is an example of a pricing decision that is influenced by: -
ANSWERSDistribution channels
A foreign business legally obtains a license to make products, then sells them for low prices to businesses
in the country where the license originated. This is an example of: - ANSWERSThe gray market
An advantage to retailers of offering credit is that credit customers: - ANSWERSOften buy impulse items
more freely
Thomas wants to change the word 'develop' to the word 'create' in several places throughout his
document. The quickest way to make these changes is by: - ANSWERSUsing the find and replace function
How research will be conducted depends on a business's: - ANSWERSSize and resources
What is a type of branding that differentiates an organization from its competitors: - ANSWERSCorporate
What information should be shared immediately with all staff: - ANSWERSA customer has complained
about the service they recieved
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