Which of the following is used by firms to track information from within the organization to report on sales and marketing results? correct answers Internal company data systems
Which part of a marketing information system collects data on world events that might affect business? correct answers...
which of the following is used by firms to track i
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TTU BA-3301 Exam 2 || with Error-free Solutions.
Which of the following is used by firms to track information from within the organization to
report on sales and marketing results? correct answers Internal company data systems
Which part of a marketing information system collects data on world events that might affect
business? correct answers A market intelligence system
A(n) ________ includes analysis and interactive software for marketing managers often within
the context of a company's intranet. correct answers Market Decision Support System (MDSS)
Which of the following BEST defines information collected and used in decision making?
correct answers Interpreted data
Demographic and psychological information gathered directly from consumers about a specific
issue is considered _____. correct answers primary data
________ is a marketing metric for analyzing website traffic. correct answers Bounce rate
Which of the following refers to the data analysis software and interactive software that allow
managers to conduct analyses and find the information they need? correct answers Marketing
decision support system (MDSS)
When you share photos on sites like Pinterest and Instagram, you may be participating in
research that tracks consumption patterns and conversations of online consumers called _____.
correct answers netnography
Which approach to research is based on observing people in their own homes or communities?
correct answers ethnography
Which of the following describes a method by which marketers get information about everyday
happenings in the marketing environment that is relevant to their business? correct answers
Market intelligence system
Which of the following is a type of descriptive research that involves tracking the responses of
the same sample of respondents over time? correct answers Longitudinal design
Which of the following is a marketing metric used to analyze website traffic and tracks the
number of visitors who enter a site, and then leaves it? correct answers Bounce rate
Which of the following refers to the collection, deployment, and interpretation of information
that allows a business to acquire, develop, and retain its customers? correct answers Customer
Insights
Which of the following refers to a descriptive technique involving the systematic collection of
quantitative information? correct answers Cross-sectional design
, To verify and compare data across variables, data can be broken down and studied by subgroups
in a process called _____. correct answers cross tabulation
When shopping at the mall, a researcher stops you to solicit your opinion on a new product.
What type of research are you participating in? correct answers Intercept
Which of the following refers to a process that first determines what information marketing
managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely
marketing information to system users? correct answers Marketing information system (MIS)
Which of the following refers to an organized collection (often electronic) of data that can be
searched and queried to provide information about contacts, products, customers, inventory, and
more? correct answers database
Which of the following refers to the process of collecting, analyzing, and interpreting data about
customers, competitors, and the business environment in order to improve marketing
effectiveness? correct answers Market research
Which of the following types of research refers to research conducted for a single firm to provide
specific information its managers need? correct answers Custom Research
Which of the following types of research refers to research conducted for a single firm to provide
specific information its managers need? correct answers Casual
Organizations can utilize a(n) ________ as an internal corporate communication network that
uses Internet technology to link company departments, employees, and databases. correct
answers intranet
Which of the following exploratory market research techniques typically involves a product-
oriented discussion among a small group of consumers led by a trained moderator? correct
answers focus group
Which of the following is a sample in which personal judgment is used to select respondents?
correct answers Nonprobability sample
Which of the following is a sample in which each member of the population has some known
chance of being included? correct answers Probability sample
Which of the following will allow managers to create graphical presentations of how brands
relate to other brands, including those of competitors? correct answers Multidimensional scaling
Which of the following describes a type of primary research involving a technique marketers use
to generate insights for future, more rigorous studies? correct answers Exploratory research
Which the following refers to interpreted data? correct answers Information
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