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2024 BTEC Business Level 3: Unit 4 - Managing an Event Assignment 1 (Distinction) £4.99
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2024 BTEC Business Level 3: Unit 4 - Managing an Event Assignment 1 (Distinction)

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This document is designed for students pursuing the BTEC Level 3 Extended Diploma who need assistance with their second assignment in Unit 4 - Managing an Event. The essay received a grade of Distinction, and students are free to use this document as a reference. Teachers are also encouraged to rev...

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  • October 13, 2024
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  • 2024/2025
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P1 – Explain the role and skills required to be an effective events
planner

Introduction


This report will look at the roles and skills of an event organiser. An event organiser is an
individual responsible for planning, managing, and executing events to ensure a successful
and enjoyable experience for clients. Their role involves overseeing all aspects of an event,
from initial planning to the final plan, ensuring it aligns with their client expectations. Event
organisers are important as they plan and coordinate all aspects of an event, ensuring the
event is excellent from start to finish. They are also important in the overall efficiency of an
event by managing resources effectively, making it a positive experience for both guests and
clients. However, an event can happen without an event organizer, but the success and
safety of the event may be affected. Events, whether large or small, typically need careful
planning and organization to ensure a good experience.


The roles of an event organiser – What they do – Skill how they do it.
Role first then Skills.
With an event's organiser, they have and do various roles. An event is something which
could be from a function to a wedding that is planned by somebody or a team of people.
However, an event organiser is the main person involved in this event, they usually run and
plan the event. They are also there to ensure that the event runs nicely, and any problems
will be followed up with the event organiser.
There are many different roles and skills required to be an effective event organiser and to
be able to ensure that your event runs nicely. I will now discuss about the responsibilities
needed for an event's organiser.

Responsibilities of a successful event planner

Financial Management - One of the most important jobs of an event director is to carefully
plan the money that will be needed. They need to keep a close eye on their spending to
avoid going over budget and getting nasty financial shocks. A well-thought-out budget is like
a plan; it shows exactly how resources will be distributed so that every part of the event has
enough money. When planners make budgets correctly, they can set goals that are
attainable within the limits of their budget. It also lets them spend money on better
services, amenities, and fun, all of which can directly lead to happier customers and a more
memorable event experience.

Location Selection - One of the most important things for an event planner to do is pick the
right site. The theme, size, and goal of the event must all be considered when choosing the

,venue. For instance, a big international business meeting would need a large hall or
convention centre with lots of seats for all the people who are expected to attend. It's also
important that the place has modern facilities that can handle business meetings and
professional presentations.

When choosing the venue, it's important to think about the event's theme to avoid
problems like holding a big conference in a small room, which could make people
uncomfortable and cause them to leave early because they don't have enough personal
space and comfort.

The person planning the event must also carefully consider where the venue is located to
make sure it is easy for the target crowd to get to. A central position close to public transport
hubs can make the whole experience much better for attendees and show that the planner
cares about meeting their needs and making them happy.

When choosing a venue, the event manager needs to think about the amenities that will
make the event a success and make sure that everyone who attends is happy. For example,
giving away free parking can be a big deal because it lets people from farther away attend
without having to worry about finding a spot. Giving away free Wi-Fi can also let people
share live information on social media, which can help the event get more attention and
reach more people.

Lastly, making sure there are enough bathrooms is an important thing to think about
because everyone needs them, and it can have a big effect on their overall experience.

Legal and Regulatory Compliance - It is very important for event planners to follow all laws,
rules, and regulations. As the event organiser, it is your big job to make sure that all your
legal obligations are met. Failure to follow the rules can have serious effects, including
hurting the event's success and image and possibly even leading to fines or cancellation.

First and foremost, legal requirements must be met to move forward with planning a great
event. Depending on where and what the event is, event planners may need to get different
types of permits, like noise permits, vender licences, parking permits, or liquor permits.

To make sure everyone's health and safety, event planners must also carefully follow health
and safety rules. When planning an event, it may be important to include things like fire
safety measures, emergency exit plans, food safety rules, first aid supplies, or even security
staff to keep things safe and in order.

In terms of fire safety, the event planner needs to make sure that there are enough fire
extinguishers strategically put around the venue. Attendees should be able to see clear
health and safety signs that show where the fire extinguishers and emergency exits are. If
these important health and safety rules aren't followed, terrible things could happen.

,The person planning the event must also stay alert and be ready to act quickly if any crashes
or problems happen. This includes making sure that first aid kits are easy to find or that
emergency medical services can get to the scene quickly if needed, with the safety of the
guests coming first.

By following these rules, the event planner can build a good image and show that they care
about the safety of the attendees, which can make the event much more credible and
successful.

Paperwork and Promotion - Another important job of an event planner is to make and hand
out relevant paperwork and promotional materials. People who might want to attend could
be given these papers in the form of flyers, posters, or invitations. The event planner must
make sure that these materials correctly describe the event's theme, schedule, and any
other important details.

The papers may also include information about how to get there, where to stay, and other
practical matters that will make the event run smoothly for everyone who attends. The
event manager may also make name tags or ID cards for people to wear during the event.
This can help build community and make it easier to network.

Lastly, when the event is over, the planner may send "thank you" notes or letters to the
people who came to say how much they appreciated their participation in the event they
worked so hard to plan. Giving this small act of kindness can help the event planner build a
good reputation and make lasting connections with attendees and future clients.

Catering and Hospitality - There are many important parts of planning an event that an
event manager must carefully oversee. The planner is responsible for making sure that the
food and drinks are presented in a way that looks good and are always of the best quality.
Furthermore, they are responsible for making sure that there is enough food and drinks for
everyone to feel comfortable.

The planner should also think about dietary needs and make sure there are different meal
choices for people from different cultures or who have specific dietary preferences or limits.
For instance, making sure there are halal, vegetarian, vegan, or allergen-free meal options
can help everyone enjoy the catered event without having to worry about their health or
values.

By giving close attention to these details, the event planner can improve the overall
experience for attendees, making the space feel more open and welcoming, which helps the
event go well.

,Important Skills for a Good Event Planner

Communication and People Skills - Being able to communicate clearly is one of the most
important skills an event planner needs to have to be successful. Communication means
being able to get along with a wide range of people, such as attendees, clients, suppliers,
and stakeholders. Everyone involved in the event needs to be able to communicate clearly
so that everyone knows their roles, responsibilities, and tasks. This keeps everyone on track
and up to date during the planning and execution stages.

This clarity makes things easier for everyone on the job, which helps teams work faster and
smarter, which leads to on-time and smooth event performance. Great communication skills
also help vendors, participants, and attendees fully understand the event's rules, legal
requirements, and standards.

Professional event planners also use body language, face expressions, and hand gestures to
make sure people understand what they're saying and get them more involved. Use of the
right tone and attitude can help create the right mood when talking to clients, attendees,
and suppliers, leaving a warm and positive image that sticks with everyone.

In addition to being able to communicate clearly and accurately verbally, event planners
must also be able to communicate clearly and accurately in writing. People often use these
writing skills when they are making business emails, proposals, or contracts with other
people.

The ability to network and get along with others without any problems is a big part of
interpersonal skills. To make sure the event goes well, and people remember it, the person
planning it needs to be able to get along well with sellers, suppliers, and partners. Building
good ties with photographers, videographers, venue staff, and other important people is
necessary for working together well and making sure everything goes smoothly.

Also, event planners can support open communication and the sharing of possible ideas or
suggestions that could be used in the planning process by building friendly and respectful
relationships with event staff and personnel. Therefore, this way of working together can
greatly boost both team output and organisational effectiveness, eventually leading to a
positive and useful place to work.

Organisational and Planning Skills - If you want to be a good event manager, you need to be
able to organise your things well. An entire event could be in danger if people can't keep
things organised. Not being able to organise your things well can cause you to miss
important chores and details, like remembering to turn in the necessary licences or permits.
If there aren't any clear goals and schedules, planners might miss important dates, which

, could mean breaking contracts or permit rules.

Inefficient ways of working, like constantly checking tasks twice or fixing mistakes that could
have been avoided, can take time away from other important tasks that need to be done for
an event to go well. Professional event planners can get things done quickly and efficiently
by being well organised.

A well-organised event planner, on the other hand, will get more done and be more driven.
They will be able to work faster, which will make it more likely that the event will go well. A
well-thought-out plan makes it easier to meet goals and do the right things, which keeps
mistakes from happening and makes the whole process go more smoothly.

A thorough plan gives the person making it a clear road map that shows what needs to be
done at each stage, which greatly aids their work. A person who is very well organised is
more likely to be able to plan events well and handle all the little details with skill and
accuracy.

Time management skills - Missing dates for booking venues, coordinating vendors, or
getting the right permits can have bad results and put the whole event at risk. Planners can
prioritise jobs, use resources wisely, and consistently meet deadlines if they know how to
manage their time well. A good planner who is also good at managing their time can make
realistic plans for activities and make sure that all tasks are finished on time. This active
method lowers the chance of last-minute mistakes or rushes that hurt the quality of the
event and the experience of attendees. A good planner who is also good at managing their
time can make realistic plans for activities and make sure that all tasks are finished on time.
This proactive method lowers the chance of last-minute mistakes or rushes that hurt the
quality of the event and the experience of attendees.

Along with that, being able to handle many tasks at once without sacrificing quality or
attention to detail is another important skill for good time management. Event planners
often must handle many parts of an event at the same time, like working with vendors,
handling logistics, and keeping an eye on advertising. Planners can keep track of all the
different parts of planning an event by using good time management skills like making
detailed schedules, setting reminders, and giving out jobs in the right way.

Training in time management can help event planners be more productive, feel less stressed,
and make sure that every part of the event goes smoothly and on time, making the whole
experience enjoyable for everyone who attends.
https://uk.indeed.com/hire/job-description/event-planner
https://resources.workable.com/event-planner-job-description#:~:text=Event%20Planner%2
0responsibilities%20include%3A%201%20Event%20planning%2C%20design,invitee%20list%
2C%20special%20guests%2C%20equipment%2C%20promotional%20material%20etc.

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