MKT RESEARCH EXAM 1 UTSA QUESTIONS & ANSWERS 100% CORRECT
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Module
MKT RESEARCH UTSA
Institution
MKT RESEARCH UTSA
Which of the following is NOT done by marketing research? - ️️based on the
information deciding to terminate a product or service that is not meeting organizational
goals
A marketing researcher wants to know what percentage of consumers would purchase
a car that has not yet been produced. S...
MKT RESEARCH EXAM 1 UTSA
Which of the following is NOT done by marketing research? - ✔️✔️based on the
information deciding to terminate a product or service that is not meeting organizational
goals
A marketing researcher wants to know what percentage of consumers would purchase
a car that has not yet been produced. She would likely have a hard time finding
secondary data to address this due to __________________. - ✔️✔️lack of availability
Which of the following is under control of the marketers? - ✔️✔️The Marketing Mix
The first step in the problem-definition process is: - ✔️✔️recognizing that there is a
problem or opportunity
Which of the following should be action oriented? - ✔️✔️management decision
problem
Which of the following would be the strongest reason for NOT conducting marketing
research? - ✔️✔️small market yielding a small profit
In a causal study of the effect of shelf placement on sales of a brand of cereal, which is
the dependent variable? - ✔️✔️sales of the cereal
Because consumers' responses on surveys aren't always consistent with their actions,
researchers sometimes turn to this type of research - ✔️✔️observation research
A manager who wants to show cause-and-effect between two variables would be
advised to use which basic method of research? - ✔️✔️experiment
Which of the following is NOT characteristic of secondary data? - ✔️✔️observation
data collected for the project at hand
Which of the following is NOT a source of externally generated secondary data? -
✔️✔️salesperson strategic intelligence reports
A ______________ sample is characterized by every element in the population having
a nonzero chance of being selected. - ✔️✔️probability
Which of the following websites would include the most credible data? - ✔️✔️U.S.
Census Bureau
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