Essay
Essay Unit 3 - Using Social Media in Business
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- PEARSON (PEARSON)
Essay of 9 pages for the course Unit 3 - Using Social Media in Business at PEARSON (...)
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P3 GuidanceIntroduction
I have been asked to plan to use social media in a business to meet its business requirements. This plan
will be very clear about the purpose and aims of using social media in the chosen business. I will choose
a big retail shop called Smart360.
Basic details about the chosen business
The smart360 is a big retail shop on Darwen street Blackburn that sells many products such as TVs,
PlayStation, smartphones AI technology, and different services like web development, and logo design
online. I will also have an e-commerce website that will sell these services and products. I will also have
employees who can fix laptops, phones, and other technology. This big retail shop will have 10 employees
working, selling and fixing services. It will have 5 employees working from home selling services.
Sometimes they can come into the shop and work there. The rest of the employees will be working in the
retail shop.
Explain why the business needs social media.
Social media is an incredibly popular platform and the company of smart360 will use Facebook, Instagram,
snapchat, twitter and TikTok. This is to attract online customers and try and persuade them to buy our
products and services. Nowadays shopping online is more frequent than going and travel to the retail shop,
that’s why we have an e-commerce website, this will increase our sales of our products and services. There
is a possibility if we are on social media and post videos, image, etc we will get paid from the social media
platforms.
Explain how the business intends to use social media
Smart360 plans to advertise its items online using social media. plans to advertise their items online using
social media. Every post will contain an image of a particular product for visual identification in addition to
updates on the products they currently have in stock. I will use a variety of different social media platforms
such as Facebook, Instagram, snapchat, twitter and TikTok. this is because I want a large and diverse
audience to see what we offer. I intend to post unique videos on social media platforms to promote the
products for free and promote our latest products and services.
Explain how social media could be used to improve the business.
If I upload videos of my content, this will attract potential customers and may increase sales, an increase of
followers, and money will be possibly earned from the social media platform. We will be able to track the
, likes on the video and we will be able to see feedback from customers, this is great as we can then improve
our business with the feedback the customers give.
Target Audience
We will have a large and diverse target audience as now the world has evolved with technology and is the
future. Of course, the target audience will be people who are interested in tech. The target is for teens and
adults so 14–60-year-olds, generally all products appeal for all ages. Our shop includes of tablets/phones
that are designed for kids.
Timescales and Posting Schedule
Smart360 will be open 5 days a week Monday to Friday 9am to 5pm. We will post in the afternoon 4 times
a week as this is where people will use social media at its peak to give an example, I will show you a weekly
posting schedule below is the posting schedule:
Day Date Time Content Purpose
Monday 18/03/2024 12:35 Promoting old cell This is to promote
phones for elder and tell potential
generation. customers to buy
old cell phones for
a good price. I
posted at this time
because this is
where people are
on their school
break, break from
work, this is where
we may get a lot of
views as people
want to get on
social media.
Tuesday 19/03/2024 12:33 Promoting AI tech This is to persuade
and telling customers to buy
potential the ai tech.
customers that we Customers will
are the only city to most likely
sell AI tech. purchase this
product because
we are the only
business to sell ai.
Thursday 21/03/2024 12:30 Promoting This is for users
smart360s services who need a
such as logo and business for their
website design. logo or website we
can sell these
services to them.
Saturday 23/03/2024 12:31 Persuading users This is for
to come to customers to come
smart360 to get to our shop and
get their laptop/pc
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