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Exam (elaborations)

Sales MKT 370 Final Questions and Answers (100% Pass)

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  • Module
  • Sales MKT 370
  • Institution
  • Sales MKT 370

In the partnering-style seller/buyer relationship, what is the foundation for creating value? ethical decision making People with high levels of ________ tend to display the characteristics needed for success in sales, such as self-awareness, self-confidence, empathy, and adaptability. E...

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  • October 23, 2024
  • 42
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Sales MKT 370
  • Sales MKT 370
avatar-seller
1|Page | © copyright 2024/2025 | Grade A+




Sales MKT 370 Final Questions and
Answers (100% Pass)
In the partnering-style seller/buyer relationship, what is the foundation for

creating value?


✓ ethical decision making




People with high levels of ________ tend to display the characteristics needed

for success in sales, such as self-awareness, self-confidence, empathy, and

adaptability.


✓ Emotional Intelligence




report this to your sales manager and ask for help turning the customer down


✓ If a potential client hints that they will give you a sale if you give them a

gift, you should most likely:




Ron should let the comment go and continue with the presentation to win

Mona's business on the merits of the product and price.




Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ Ron, a sales representative for a software firm, is giving a sales

presentation to Mona, a buyer for a large manufacturing firm. Making

a sale to Mona would double Ron's sales amount for the month and

lead to a large commission. As they're engaging in small talk, Mona

mentions to Ron that she's a huge fan of the local college football

team. Ron's wife works at that college and can get season tickets for

the games. What should Ron most likely do?




occasionally a form of corporate blackmail


✓ Reciprocity, as a corporate policy, is:




a series of creative improvements within the sales process that enhance the

customer experience


✓ value-added selling




build long-term partnerships with customers


✓ Salespeople today are most likely encouraged by employers to:




can best be summed up by which of the following statements:




Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

Both buyer and seller come away from the negotiation feeling that their best

interests have been served.


✓ win-win strategy




work with the customer to sell a length of subscription the customer can

afford


✓ In Roni's new sales job with Compu-Tex, she talks with a prospect who is

strongly interested in the product, but does not have the budget to

purchase a full-year subscription. When Roni reports this to her

manager, her manager says, "Turn it into a win-win!" The sales manager

most likely wants Roni to:




making sure everybody understands the purpose of the partnership


✓ According to Larry Wilson, there are three keys to a partnering

relationship. To establish a partnership with a customer, he suggests:




the selling process should be aligned with the buying process to make the

sale go smoothly


✓ Part of the customer strategy is understanding how a given customer

plans to make a purchase, because:




Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

Consumer decisions are usually made by individuals, while organizational

decisions are frequently made by several people.


✓ Which is most likely true regarding the differences between consumer

and organizational buyers?




stage in the typical buying process occurs after a customer has evaluated

solutions but before a purchase is made


✓ resolution of problems




step in the buying process most likely adds customer value after the sale


✓ Implementation




each specific customer


✓ Salespeople should most likely think of needs in terms of:




value creation selling approach where salespeople focus a great deal of

attention on customers' needs awareness




The outcome of _______________ is greater satisfaction on the buyer side and

a strong relationship between the buyer and seller




Master01 | October, 2024/2025 | Latest update

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